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Tag: brand story-telling

Beyond Storytelling: Key Lessons for Powerful Insights Communication Posted on November 27, 2024 by Vanessa Chirayus

The team at Keen as Mustard was thrilled to lead the ‘Beyond Storytelling’ masterclass for the ESOMAR Academy in October. This is a 5-star rated, specialised training to guide insights professionals through the essentials of creating compelling communications. From irresistible story hooks to impactful design, attendees learnt how to bring a powerful and visceral understanding of the customer to their internal audience. If you missed the training don’t panic – you can sign up to see the recording here: https://esomar.org/tr4in1ng5/beyond-storytelling

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From story-making to communicating insights Posted on November 1, 2012 by Iosetta Santini

Market research industry commentators are increasingly throwing around buzzwords like  "story-teller" and  "storymaker" in association with brand. In a post-advertising world where engagement with consumers comes more from brand authenticity and personification, than from didactic brand messages, story telling is the new mantra. A recent blog by Added Value outlined how various brands, like Coca-Cola & Revlon, are adopting the "story-telling" approach. Brand story-telling even made headlines in the Entrepreneur in an article published this past April, calling it a booming business. While story-telling is

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