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The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Tag: Branding in research

The importance of branding in research Posted on January 30, 2013 by Lucy

There are many brilliant people in the research and consumer insight business, who advise clients on all aspects of marketing, customer experience, innovation and branding but who often do not apply what they preach to their own businesses. Now, I know how hard it is to step back from your own organisation and see it clearly, warts and all. It is even harder to put yourself in the shoes of your potential clients and see what they see, hear what

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