Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Tag: business

It’s the age of the online community and Vision Critical lead the way Posted on January 9, 2013 by Adam Warner

Market research is finally responding to the pressure of balancing big data with consumer engagement. Not everyone is on board, but online community specialists, Vision Critical, are blazing a trail. An article in Marketing Week this week features one of Vision Critical's clients, CBS Outdoor, who used VC's online communities to understand city dwellers and create campaigns that deliver engaged customers. But it's about more than consumer engagement and data, as Jonathan Bacon's article points out. If you don't have

Read More

Communications for Nerds, what researchers can learn from chemists Posted on December 4, 2012 by Adam Warner

Readers of this blog cannot have missed that our very own Colonel Mustard, Lucy Davison, has been working hard over the years to find ways of helping researchers communicate better. In particular, her workshops and presentations at conferences including ESOMAR include methods researchers can learn from communications experts to ensure they communicate their insights in ways that are motivating, engaging and that ultimately lead to action. So we were most entertained to read a piece in Fast Company magazine last Friday

Read More