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The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Tag: communicating insights

Sand, sun and sharing creative ideas Posted on March 18, 2013 by Lucy

Dubai, land of sky high glass and steel buildings, big motor cars and even bigger dreams. I was eager to escape the longest and coldest Northern European winter on record for even a few days so leapt at the offer of a ticket to the UAE when ESOMAR invited me to reprise my ‘Communicating Insights’ workshop and ‘As stimulating as black coffee’ presentation at their MENAP Conference last week. The Jumeirah Emirates Towers provided a glittering venue for the occasion

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Are you communicating insights or just collecting them? Posted on March 7, 2013 by Lucy

I just read ‘That elusive thing called 'insight’', an article on Research Live by Andy Howden of Insight Inside which looks at why insight sometimes fails to gain traction in organisations. Insight Inside asked 30 heads of insight and marketing directors to explore how effectively insight is working in their organisation and how it could work better. One particular point struck me "it was rare to find a business which actually devoted meaningful budget to communicating insights rather than just

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Mustard’s Davison presents at ESOMAR Best of – MENAP 2013 Conference Posted on February 6, 2013 by Adam Warner

Lucy Davison is heading out to Dubai in early March for the ESOMAR Best of-MENAP 2013 conference where she'll be conducting a workshop on how to communicate insights. Lucy will also be giving a reprise presentation of her successful 2011 paper from the ESOMAR Congress in Amsterdam, 'As stimulating as black coffee', which is also about how researchers can improve the ways they communicate with clients. Stay tuned for Mustard blogs & live-tweets following the conference in mid-March.

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Communications for Nerds, what researchers can learn from chemists Posted on December 4, 2012 by Adam Warner

Readers of this blog cannot have missed that our very own Colonel Mustard, Lucy Davison, has been working hard over the years to find ways of helping researchers communicate better. In particular, her workshops and presentations at conferences including ESOMAR include methods researchers can learn from communications experts to ensure they communicate their insights in ways that are motivating, engaging and that ultimately lead to action. So we were most entertained to read a piece in Fast Company magazine last Friday

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From story-making to communicating insights Posted on November 1, 2012 by Adam Warner

Market research industry commentators are increasingly throwing around buzzwords like  "story-teller" and  "storymaker" in association with brand. In a post-advertising world where engagement with consumers comes more from brand authenticity and personification, than from didactic brand messages, story telling is the new mantra. A recent blog by Added Value outlined how various brands, like Coca-Cola & Revlon, are adopting the "story-telling" approach. Brand story-telling even made headlines in the Entrepreneur in an article published this past April, calling it a booming business. While story-telling is

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