When it comes to communicating insights, most people still rely on that dull event, the debrief. All our efforts are squeezed into one hour of bar chart hell. When we should be scintillating and exciting, we are studious and exhaustive. What can we do to change this? Where better to look for inspiration than Hollywood?! The glitz, the glamour, the lights, the camera, the action. The FAME. Here are my thoughts on what we can learn from Hollywood to ensure
Read MoreRecent research by the Global Research Business Network found that 41% of people don’t trust market research companies with their data. Although the reason for this is not difficult to rationalise – the commoditization of personal data, qualms about technology and unethical data use – the real question is how to counter the mistrust. To change people’s perceptions, something must change in the way market research companies communicate, and the key to consumer trust is for a brand to behave
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