The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.


Sand, sun and sharing creative ideas Posted on March 18, 2013 by Lucy Davison

Dubai, land of sky high glass and steel buildings, big motor cars and even bigger dreams. I was eager to escape the longest and coldest Northern European winter on record for even a few days so leapt at the offer of a ticket to the UAE when ESOMAR invited me to reprise my ‘Communicating Insights’ workshop and ‘As stimulating as black coffee’ presentation at their MENAP Conference last week. The Jumeirah Emirates Towers provided a glittering venue for the occasion

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Are you communicating insights or just collecting them? Posted on March 7, 2013 by Lucy Davison

I just read ‘That elusive thing called 'insight’', an article on Research Live by Andy Howden of Insight Inside which looks at why insight sometimes fails to gain traction in organisations. Insight Inside asked 30 heads of insight and marketing directors to explore how effectively insight is working in their organisation and how it could work better. One particular point struck me "it was rare to find a business which actually devoted meaningful budget to communicating insights rather than just

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Mustard’s Davison presents at ESOMAR Best of – MENAP 2013 Conference Posted on February 6, 2013 by Iosetta Santini

Lucy Davison is heading out to Dubai in early March for the ESOMAR Best of-MENAP 2013 conference where she'll be conducting a workshop on how to communicate insights. Lucy will also be giving a reprise presentation of her successful 2011 paper from the ESOMAR Congress in Amsterdam, 'As stimulating as black coffee', which is also about how researchers can improve the ways they communicate with clients. Stay tuned for Mustard blogs & live-tweets following the conference in mid-March.

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MRX is late to the digital party: ESOMAR 3D Digital Dimensions Conference Posted on November 8, 2012 by Iosetta Santini

It's been a week since the end of the ESOMAR 3D Digital Dimensions conference when Yahoo! UK  director, Laura Chaibi, told everyone in the room that if they're still "considering" mobile research, they've already missed the bus to the digital age of research. At which point we all peered round at each other looking like deer in headlights. Alice Louw and Jan Hofmeyr from TNS made a plea for researchers to get back to the basics: ask fewer, more concise questions.

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