Our industry has leaned a little too heavily on storytelling to communicate customer insights to stakeholders and decision-makers. Now, there is nothing wrong with storytelling. It is a fantastic tool in many ways, but it lacks dimension. In insights, researchers typically use storytelling to report findings, deliver them, and move on. The customer‘s voice doesn’t infiltrate the organisation’s decision-making, and insights often go unused. Point and case, the 2023 UK Customer Satisfaction Index shows that customer satisfaction has been the
Read MoreWhen it comes to communicating insights, most people still rely on that dull event, the debrief. All our efforts are squeezed into one hour of bar chart hell. When we should be scintillating and exciting, we are studious and exhaustive. What can we do to change this? Where better to look for inspiration than Hollywood?! The glitz, the glamour, the lights, the camera, the action. The FAME. Here are my thoughts on what we can learn from Hollywood to ensure
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