Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Tag: IIeX

What I learnt at IIeX Posted on March 10, 2014 by Lucy

Insight Innovation Exchange was a whirlwind. It was the first of its kind in Europe, and with upwards of 40 presentations a day, I often found myself with room envy. Condensing my most memorable memories has been a challenge, but here goes: 1. Virtual Reality. This is a reality - Lieberman Research Worldwide’s VR headset (in the exhibition) plus VR simulator 'Avatar', by  Hall & Partners and Simudyne, exemplified that. I personally had a terrifying time plunging into the virtual reality

Read More