For the finale (well, it was after lunch) of two packed days at IIEX EU in Amsterdam, Colonel Mustard Lucy Davison brought together our expertise in insights communication with the hottest topic of the moment – AI. We teamed up with Hennieke Potman, Global Consumer and Market Insight Manager from Flora Food Group to share our research into a common question we hear when advocating for thoughtful, structured insights communication: “Why not just use AI?” In true research fashion, we
Read MoreInsight Innovation Exchange was a whirlwind. It was the first of its kind in Europe, and with upwards of 40 presentations a day, I often found myself with room envy. Condensing my most memorable memories has been a challenge, but here goes: 1. Virtual Reality. This is a reality - Lieberman Research Worldwide’s VR headset (in the exhibition) plus VR simulator 'Avatar', by Hall & Partners and Simudyne, exemplified that. I personally had a terrifying time plunging into the virtual reality
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