The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.
Tag: john lewis
Vision Critical paired up with digital experience agency, Luma, to analyse what drives viewer engagement with the Christmas ads of major retailers John Lewis, Boots and Marks & Spencer by measuring real-time consumer responses. Read it in Marketing Week!
ebook - Five things you (really) need to know about insights marketing
There are five things that crop up repeatedly in marketing for data, research and insights - and are particularly problematic to marketing and communications within the market research industry. Thankfully, we have five realistic solutions for these problems.
Beauty and the Beast
Friend of Mustard and insights profession legend Tom Ewing was launching himself as a freelance writer and thinker within the
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