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The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Tag: keen as mustard marketing

It’s the age of the online community and Vision Critical lead the way Posted on January 9, 2013 by Adam Warner

Market research is finally responding to the pressure of balancing big data with consumer engagement. Not everyone is on board, but online community specialists, Vision Critical, are blazing a trail. An article in Marketing Week this week features one of Vision Critical's clients, CBS Outdoor, who used VC's online communities to understand city dwellers and create campaigns that deliver engaged customers. But it's about more than consumer engagement and data, as Jonathan Bacon's article points out. If you don't have

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Office Biltz @ Mustard Towers! Posted on November 22, 2012 by Adam Warner

Two weeks ago Team Mustard had a complete office blitz! We chucked out old magazines (can't believe 2009 is considered "old" already), created organized archives, rearranged the desks and, most importantly and coolest of all renovations, we added a Mustard coloured accent wall. Soon the accent wall will feature giant orange-and-turquoise hotdogs -- per Keen as Mustard brand!               

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