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The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Tag: @keenasmustard

The importance of branding in research Posted on January 30, 2013 by Lucy

There are many brilliant people in the research and consumer insight business, who advise clients on all aspects of marketing, customer experience, innovation and branding but who often do not apply what they preach to their own businesses. Now, I know how hard it is to step back from your own organisation and see it clearly, warts and all. It is even harder to put yourself in the shoes of your potential clients and see what they see, hear what

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Communications for Nerds, what researchers can learn from chemists Posted on December 4, 2012 by Adam Warner

Readers of this blog cannot have missed that our very own Colonel Mustard, Lucy Davison, has been working hard over the years to find ways of helping researchers communicate better. In particular, her workshops and presentations at conferences including ESOMAR include methods researchers can learn from communications experts to ensure they communicate their insights in ways that are motivating, engaging and that ultimately lead to action. So we were most entertained to read a piece in Fast Company magazine last Friday

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Office Biltz @ Mustard Towers! Posted on November 22, 2012 by Adam Warner

Two weeks ago Team Mustard had a complete office blitz! We chucked out old magazines (can't believe 2009 is considered "old" already), created organized archives, rearranged the desks and, most importantly and coolest of all renovations, we added a Mustard coloured accent wall. Soon the accent wall will feature giant orange-and-turquoise hotdogs -- per Keen as Mustard brand!               

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