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The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Tag: lucy davison

Sand, sun and sharing creative ideas Posted on March 18, 2013 by Lucy

Dubai, land of sky high glass and steel buildings, big motor cars and even bigger dreams. I was eager to escape the longest and coldest Northern European winter on record for even a few days so leapt at the offer of a ticket to the UAE when ESOMAR invited me to reprise my ‘Communicating Insights’ workshop and ‘As stimulating as black coffee’ presentation at their MENAP Conference last week. The Jumeirah Emirates Towers provided a glittering venue for the occasion

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Are you communicating insights or just collecting them? Posted on March 7, 2013 by Lucy

I just read ‘That elusive thing called 'insight’', an article on Research Live by Andy Howden of Insight Inside which looks at why insight sometimes fails to gain traction in organisations. Insight Inside asked 30 heads of insight and marketing directors to explore how effectively insight is working in their organisation and how it could work better. One particular point struck me "it was rare to find a business which actually devoted meaningful budget to communicating insights rather than just

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Mustard’s Davison presents at ESOMAR Best of – MENAP 2013 Conference Posted on February 6, 2013 by Adam Warner

Lucy Davison is heading out to Dubai in early March for the ESOMAR Best of-MENAP 2013 conference where she'll be conducting a workshop on how to communicate insights. Lucy will also be giving a reprise presentation of her successful 2011 paper from the ESOMAR Congress in Amsterdam, 'As stimulating as black coffee', which is also about how researchers can improve the ways they communicate with clients. Stay tuned for Mustard blogs & live-tweets following the conference in mid-March.

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The importance of branding in research Posted on January 30, 2013 by Lucy

There are many brilliant people in the research and consumer insight business, who advise clients on all aspects of marketing, customer experience, innovation and branding but who often do not apply what they preach to their own businesses. Now, I know how hard it is to step back from your own organisation and see it clearly, warts and all. It is even harder to put yourself in the shoes of your potential clients and see what they see, hear what

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Communications for Nerds, what researchers can learn from chemists Posted on December 4, 2012 by Adam Warner

Readers of this blog cannot have missed that our very own Colonel Mustard, Lucy Davison, has been working hard over the years to find ways of helping researchers communicate better. In particular, her workshops and presentations at conferences including ESOMAR include methods researchers can learn from communications experts to ensure they communicate their insights in ways that are motivating, engaging and that ultimately lead to action. So we were most entertained to read a piece in Fast Company magazine last Friday

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Office Biltz @ Mustard Towers! Posted on November 22, 2012 by Adam Warner

Two weeks ago Team Mustard had a complete office blitz! We chucked out old magazines (can't believe 2009 is considered "old" already), created organized archives, rearranged the desks and, most importantly and coolest of all renovations, we added a Mustard coloured accent wall. Soon the accent wall will feature giant orange-and-turquoise hotdogs -- per Keen as Mustard brand!               

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From story-making to communicating insights Posted on November 1, 2012 by Adam Warner

Market research industry commentators are increasingly throwing around buzzwords like  "story-teller" and  "storymaker" in association with brand. In a post-advertising world where engagement with consumers comes more from brand authenticity and personification, than from didactic brand messages, story telling is the new mantra. A recent blog by Added Value outlined how various brands, like Coca-Cola & Revlon, are adopting the "story-telling" approach. Brand story-telling even made headlines in the Entrepreneur in an article published this past April, calling it a booming business. While story-telling is

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The Annual Alumni Dinner Posted on October 24, 2012 by Adam Warner

Team Mustard has just had The Annual Alumni Dinner where rookie seeds and veterans got together to meet, greet, eat a meal based entirely on the delicious Mustard condiment, drink and be Mustard-merry. Hosted à la maison de Colonel Mustard, Lucy Davison, the guest list featured current Mustards, co-director Simon Dunn, PR associate Jocelyn Senior, account manager Santiago Dominguez, PR assistant Randi Hunton, and former Mustards Rachael Miller and Mark Kimber. “What does this dinner have to do with marketing or

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