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The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Tag: PRS

Emily Slee joins Keen as Mustard Marketing Posted on July 25, 2013 by Adam Warner

The departure of PR assistant Randi in April left Mustard missing a little spice. A few weeks of pining and searching later, I found Emily, after wading through a few (hundred) applications. So, Emily has left her country bumpkin roots behind her and joined the ranks at Mustard Towers in the big smoke. She graduated from Reading University in History and Ancient History in 2012 and joins us after spending a few months in the Alps, catering for skiers in

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New client, PRS, for Keen as Mustard Posted on October 8, 2012 by Adam Warner

We're very excited to announce a new addition to our clientele: Perception Research Services (PRS). Specialists in packaging and shopper research, PRS is a growing international company, with headquarters in New Jersey, and offices in London, Singapore, Geneva, Mexico City, and Rome.  PRS pioneered the use of eye-tracking and virtual aisles in their research so that clients can "win at retail". PRS also utilizes mobile eye-tracking and facial coding to help marketers better understand shopper behaviour and gauge the impact

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