Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Tag: showrooming

Business Insider: The share that keeps on sharing. Posted on July 11, 2013 by Adam Warner

Vision Critical recently released the findings of a study that uncovered that ‘showrooming’, a phenomena that has kept the retail world up at night since the rise of social media, should not be feared. Whilst 26% of people engage in showrooming, 41% engage in reverse showrooming - amongst other key findings. Our PR wizard, Jocelyn Senior, triumphed when the article appeared in The Drum. The article was then picked up in Business Insider – a publication which is rated as one

Read More