The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Tag: social media

Vision Critical are tracking the social route to sales Posted on August 15, 2013 by Iosetta Santini

Vision Critical recently published data which finds a link between social media activity and purchasing and suggests that brands can measure how theirs is affecting customer behaviour. This is a welcome innovation in the world of market research, as brands have been looking to measure the ROI of social media since the dawn of Twitter. Marketing Week featured the data. You can read the article here. The Marketing Week’s Mindi Chahal also based an opinion piece on the study, that urges

Read More

Business Insider: The share that keeps on sharing. Posted on July 11, 2013 by Iosetta Santini

Vision Critical recently released the findings of a study that uncovered that ‘showrooming’, a phenomena that has kept the retail world up at night since the rise of social media, should not be feared. Whilst 26% of people engage in showrooming, 41% engage in reverse showrooming - amongst other key findings. Our PR wizard, Jocelyn Senior, triumphed when the article appeared in The Drum. The article was then picked up in Business Insider – a publication which is rated as one

Read More