If The Apprentice was the face of market research, then it would definitely need some of Dr Leah’s TLC. Or possibly something a little more drastic. Regular viewers will know that research has been battered and bruised by Lord Sugar’s hot and cold attitude, candidates’ terrible techniques and forgone conclusions: the industry is portrayed very poorly on the show. But what can we learn from the way the contestants use market research? Know and listen to your customer In order
Read More