Thoughts on everything that matters right now in marketing, communications, and insights.

Tag: trust

How can market research companies gain people’s trust? Posted on March 7, 2014 by Lucy Davison

Recent research by the Global Research Business Network found that 41% of people don’t trust market research companies with their data. Although the reason for this is not difficult to rationalise – the commoditization of personal data, qualms about technology and unethical data use – the real question is how to counter the mistrust. To change people’s perceptions, something must change in the way market research companies communicate, and the key to consumer trust is for a brand to behave

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