The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Tag: vision critical

Vision Critical are tracking the social route to sales Posted on August 15, 2013 by Iosetta Santini

Vision Critical recently published data which finds a link between social media activity and purchasing and suggests that brands can measure how theirs is affecting customer behaviour. This is a welcome innovation in the world of market research, as brands have been looking to measure the ROI of social media since the dawn of Twitter. Marketing Week featured the data. You can read the article here. The Marketing Week’s Mindi Chahal also based an opinion piece on the study, that urges

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Emily Slee joins Keen as Mustard Marketing Posted on July 25, 2013 by Iosetta Santini

The departure of PR assistant Randi in April left Mustard missing a little spice. A few weeks of pining and searching later, I found Emily, after wading through a few (hundred) applications. So, Emily has left her country bumpkin roots behind her and joined the ranks at Mustard Towers in the big smoke. She graduated from Reading University in History and Ancient History in 2012 and joins us after spending a few months in the Alps, catering for skiers in

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Business Insider: The share that keeps on sharing. Posted on July 11, 2013 by Iosetta Santini

Vision Critical recently released the findings of a study that uncovered that ‘showrooming’, a phenomena that has kept the retail world up at night since the rise of social media, should not be feared. Whilst 26% of people engage in showrooming, 41% engage in reverse showrooming - amongst other key findings. Our PR wizard, Jocelyn Senior, triumphed when the article appeared in The Drum. The article was then picked up in Business Insider – a publication which is rated as one

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It’s the age of the online community and Vision Critical lead the way Posted on January 9, 2013 by Iosetta Santini

Market research is finally responding to the pressure of balancing big data with consumer engagement. Not everyone is on board, but online community specialists, Vision Critical, are blazing a trail. An article in Marketing Week this week features one of Vision Critical's clients, CBS Outdoor, who used VC's online communities to understand city dwellers and create campaigns that deliver engaged customers. But it's about more than consumer engagement and data, as Jonathan Bacon's article points out. If you don't have

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Vision Critical Xmas retail ads study covered in Marketing Week Posted on November 23, 2012 by Iosetta Santini

Vision Critical paired up with digital experience agency, Luma, to analyse what drives viewer engagement with the Christmas ads of major retailers John Lewis, Boots and Marks & Spencer by measuring real-time consumer responses. Read it in Marketing Week!

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Is market research more than it’s cracked up to be? Posted on October 17, 2012 by Iosetta Santini

Discourse abounds regarding the place of "big data" within market research as the industry groans and shifts under the weight of an influx of data which is increasing at an unprecedented rate. But has market research done enough groaning or shifting to meet the needs of ‘big data’? And do we need a new definition of what market research is or even a new nomenclature for the industry? The Market Research Society looks into this in their recent report in

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Vision Critical Summit 2012 Posted on October 4, 2012 by Iosetta Santini

Last Friday, September 28th, Team Mustard packed up our thinking caps, camera, notebooks and pens and headed out to the Park Plaza in Victoria Embankment for Vision Critical's Summit where the audience attendance was peppered with big-brand clients like eBay, CBS Outdoor, ASDA, British Gas, ESPN, Microsoft, and Discovery Channel. The kick-off included a food-for-thought presentation on the future of engaging respondents in market research. Vision Critical's Ray Poynter (check  some of Ray's blogs for Vision Critical University -- informative &

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