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The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: November 2013

Market research… communicated Posted on November 28, 2013 by Lucy

This post was originally written for NewMR - for a series on Threats and Opportunities in Market Research, promoting The Festival of NewMR  (Monday 2nd December to Friday 6th December). As we race at alarming speed into the future, accessorised with new technologies, swathed in big data and seduced by social media, it is important to step back and reflect on the bigger picture. Sometimes on a day to day level it’s easy to forget that we are living through

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Research Now supermarket ad analysis drums up Christmas spirit (and headlines) Posted on November 25, 2013 by Adam Warner

Research Now recently compared the Christmas adverts of top supermarkets Asda, Tesco, The Co-op and Morrisons. The online research found Morrisons’ ad the favourite of over 1,000 consumers; with more than a third saying it would make them more likely to shop at the retailer and 75% finding it visually appealing. The findings made headlines in both The Grocer and The Drum last week. Click here to see the coverage in The Grocer. Click here to see the coverage in

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We’ve got an APP for that Posted on November 22, 2013 by Adam Warner

Revelation Global crossed paths with a Mustard seed during ESOMAR 3D in Amsterdam in November 2012. They hit it off big time, and  a few months down the line Mustard and Revelation Global were reunited over Google+. Revelation Global develops technologies to support online qualitative research. Based in Portland it was founded in 2007 by qualitative researcher Steve August after saw the opportunities for qualitative research opened up by the t’internet. Mustard’s task, is to market Revelation Next – the

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Presenting FreshMinds Posted on by Simon Dunn

As you may have noticed, FreshMinds adopted a new visual identity designed by The Cabinet as of the 10th of October; to mark the merging of its social business with its research business. Mustard was set the time-limited task of creating a PowerPoint design, using this new branding. The project was challenging; faced only with a few PDF concepts showing how the presentations might look, and the clock ticking, I dived in. I find that the fundamental issue with PowerPoint

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Meet me in Milan Posted on by Lucy

I was honoured to be invited by Marcello Sasso of Cielo Research to speak about ‘Communicating Insights’ to a room full of eager Italians at the ESOMAR Meet up Italy 2013  in Milan. Staying in a big old palazzo helped me feel at home and I was pleased to see that the sun still shone in Milan in October. Dredging up my rusty Italian proved a challenge, but the delightful audience (including some old friends from Research International) were very

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