Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: July 2014

Aisle be seeing you – Research live Posted on July 29, 2014 by siobhannolan

Brands looking to see a shopping journey through their customers’ eyes can now do just that, thanks to mobile eye-tracking technology. Bronwen Morgan tries it out.

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Shopper poll reveals popularity of country of origin labels – The Grocer Posted on July 26, 2014 by siobhannolan

The majority of UK shoppers check the country of origin when purchasing food, drink, household products and even petfood… Source: Shopper poll reveals popularity of country of origin labels

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Hervé Turpault: how brands can make packaging work online – Packaging News | Jobs | Production | Design | Innovation Posted on July 16, 2014 by siobhannolan

Hervé Turpault, from PRS, looks into why packaging has a big role to play in the online shopping experience Source: Hervé Turpault: how brands can make packaging work online - Packaging News | Jobs | Production | Design | Innovation

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Five top tips for marketing on LinkedIn Posted on by Adam Warner

Have you ever thought of making your brand more social? Then look no further than here. We've shared our top tips for engaging with and increasing your LinkedIn followers:   Don’t post sales content. LinkedIn users are not looking to be sold a product, they’re looking for information that could help them improve their skills and help them solve business problems. Try to post only thought leadership content. Use language that is simple and easy to understand. Jargon will get

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PRS Expands to Shanghai and Chicago – MR Web Posted on July 11, 2014 by siobhannolan

Shopper research specialist PRS (Perception Research Services) has opened offices in Shanghai and Chicago. Founded in 1972, PRS specializes in research to help marketers understand shoppers and develop more effective packaging, category management and in-store marketing solutions. The firm operates from offices in Metro New York, London, Geneva, Rome, Singapore and Mexico City. The new Shanghai office is part of a joint venture with Anovax, PRS’s research partner in China, and is led by co-directors Vincenzo Ciummo of PRS and

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PRS expands to Shanghai and Chicago – Research-Live Posted on by siobhannolan

Perception Research Services takes global tally of offices to eight. CHINA/ US — Perception Research Services (PRS) has announced the opening of two new offices in Shanghai and Chicago. The company, which specialises in retail marketing studies, already has offices in New York, London, Geneva, Rome, Singapore and Mexico City. The Shanghai office, a joint venture with Anovax, is led by co-directors Vincenzo Ciummo of PRS and Jacky Wong of Anovax. The Chicago office is led by Mary Cooper and

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Market Research by Machine Posted on July 8, 2014 by Lucy

This article was originally published on Research World Connect.  A few weeks ago I attended a lecture “Robot reporters – journalism in the age of automation and big data”, given by Emily Bell (media journalist and director of Digital Journalism at the University of Columbia). Bell was talking about the future of journalism, but much of what she said applied to market research (as it so often does with journalism and research, but that’s another article). Imagine a news story written and

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New study by Perception Research Services shows why shoppers are choosing own label products Posted on July 3, 2014 by siobhannolan

Own label is on the rise. Between 2011 and 2013, own label sales have risen 1.32% at a total grocery level in the UK (Kantar), and they show no sign of stopping. With this in mind, Perception Research Services (PRS) carried out a study of 1,000 UK shoppers to gain insight into people’s buying habits, […] Source: New study by Perception Research Services shows why shoppers are choosing own label products

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