Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: November 2014

It’s time for MR brands to stand out and be strong Posted on November 25, 2014 by Lucy

Mustard MD, Lucy Davison recently wrote a piece for Research-Live on the importance of brand differentiation in the market research industry, following conversations she had with some research clients at a recent ESOMAR event. Market researchers are often called upon to help companies make decisions about their own brands, but invariably, don’t consider their own brand communications in the same light. But is brand communication really important in the B2B world of word-of-mouth? In recent conversation with clients (such as

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Infographic: The role of bloggers in the path to purchase Posted on by Julie

Source: Infographic: The role of bloggers in the path to purchase

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Gone shopping Posted on November 21, 2014 by Lucy

During a recent trip across the pond, I went to visit Perception Research Services in New Jersey. The company, which has been in the business of shopper research for over 40 years, uses the Retail Lab to conduct consumer research; ranging from finding the most attractive beer bottle labels to the most engaging call to actions on an in-store banner. Mustard has been working with the company on its media profile in Europe for three years. Before this point I

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Principles of design: Hierarchy Posted on by Simon Dunn

The (mis) conception about graphic design is that it’s all about creativity. As with most things in life it’s a little more complex than that. Creativity is just one part of the job; it’s not all hipster beards and cool tattoos. It goes a bit deeper. I love design, it’s fascinating and in some ways frustrating, but you never consider yourself to be a good designer because you are always learning, and only ever as good as the last thing

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Maritz acquires Allegiance to create MaritzCX Posted on by Julie

Maritz has acquired customer experience software company Allegiance combining it with Maritz Research to form a new, independent company MaritzCX.

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Grant Montague: Why country of origin needs to be considered – Packaging News | Jobs | Production | Design | Innovation Posted on November 6, 2014 by siobhannolan

Grant Montague of PRS takes a look at how country of origin can have a significant influence on consumer behaviour. Source: Grant Montague: Why country of origin needs to be considered - Packaging News | Jobs | Production | Design | Innovation

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Maritz to Buy Software Firm and Create MaritzCX Posted on November 5, 2014 by Julie

Maritz is to acquire customer and employee feedback software provider Allegiance, which it will combine with Maritz Research to create a new company called MaritzCX, with more than 900 employees in eighteen offices worldwide. Source: Maritz to Buy Software Firm and Create MaritzCX

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