Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: September 2015

MaritzCX launches customer experience platform Posted on September 21, 2015 by Julie

The MaritzCX Platform has launched 10 months after the formation of the company, following Maritz’ acquisition of Allegiance. Source: MaritzCX launches customer experience platform

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MaritzCX Rolls Out Customer Experience Platform Posted on September 18, 2015 by Julie

MaritzCX has rolled out a big data software platform, to deliver insights for customer experience programs of all sizes. Source: MaritzCX Rolls Out Customer Experience Platform

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What are the technologies that will define the future of customer experience? Posted on September 11, 2015 by Julie

To take a company to the next level, CX practitioners need to stay up-to-date with the latest trends in technology. Source: What are the technologies that will define the future of customer experience?

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Survey says: innovation is important to consumers Posted on September 3, 2015 by Adam Warner

Many consumers see out innovative products and will pay a premium price for them, according to a new survey by Chicago-based Lab 42. The key findings: Perception of innovation is hugely important in purchasing decisions Consumers are willing to pay a premium for innovative goods and services Half of consumers say they have bought a new product without fully understanding what it did or how it worked solely because they thought it was ‘cool’. Nearly two-thirds of those who responded

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Study Says Innovation Drives Consumers To Open Their Wallets Posted on by Adam Warner

Studies and surveys on why people buy stuff are more plentiful than water. Every other day some research firm is telling us why we consume like locusts for fast like monks. It’s all good and makes for interesting reading, if not entertaining and humorous. Getting on the program, research firm Lab42 offers its own report as of July 17, 2015. The results from the company’s survey takes a look at innovation, i.e., what it means to consumers, which sectors and

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The innovation premium Posted on by Adam Warner

Consumers are not only willing to pay more for ‘innovative’ products, but value brands that listen to their customers when developing them, says Jonathan Pirc of Lab42. Read more here

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Social sampling: a reliable alternative? Posted on by Adam Warner

Clients want smart research solutions quicker and cheaper than ever before. Could sampling via social media be the answer? Jonathan Pirc of Lab42 discusses. Read more here

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Innovation Ranks High In Consumers’ Decisions To Buy Posted on by Adam Warner

The perception of innovation plays an important role in consumers’ purchasing decisions and they are willing to pay a premium for innovative goods and services, according to results from a recent survey by market research firm Lab42. Half of the consumers surveyed also said they have bought a new product without fully understanding what it did or how it worked solely because they thought it was “cool.” Read more here

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Foodservice Innovation is not a Copy-Cat Menu or Copy-Cat Building Posted on by Adam Warner

Back in the day ‘Fern Bar’s’ were all the rage and investors and entrepreneurs could not open a new ‘fren bar’ concept fast enough to hold all of the customers.  Oh by the way the main stream press touted each and everyone as the ‘Next Big Thing’ and if your restaurant was not a ‘fern bar’ you were out of luck. Some of you remember the names T.G.I. Friday’s, Bennigan’s, Houlihan’s, Maxwell’s Plum, Henry Africa’s, and Bobby McGee’s to mention

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Customers will pay a premium for products they view as ‘innovative’ Posted on by Adam Warner

Apple is a rarity in history: being not only the world's most valuable company, but also one of its most innovative. A new study from research firm Lab42 t Source: Customers will pay a premium for products they view as 'innovative'

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