The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: November 2016

Happy 10th anniversary to us! Posted on November 28, 2016 by Julie

Over the past 3,650 days, Keen as Mustard has pioneered the delivery of marketing and design services to the data, research and insight industry. For our 10th anniversary we consumed quite a bit of cake and discussed what might happen in insight, marketing and design in another ten years. From AI advances to auto-editing robots, see what some of the team has come up with.     Jocelyn Senior, PR associate: Thinking more generally about branding, I think that we’ll continue

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Remarkable turnout from Viz-Fest 2016 (recordings are available now!) Posted on November 24, 2016 by Julie

Viz-Fest, our four-day online festival, uncovered the latest in data viz & insight communications. For our second year running in partnership with E-Tabs, Viz-Fest pulled in a whopping 2,000 registrants (double that of last year)! We brought together 13 industry experts to give you practical guidance on to how to create communications with impact and improve your data visualization - vital tools in giving your insights impact in the boardroom. Did you miss it? Recordings are now available for the

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The story of PRS IN VIVO: visualising a merger Posted on by Julie

Keen as Mustard Marketing was thrilled to accept the challenge of helping the world’s two leading, shopper and packaging behavioural insight companies to merge; PRS (headquartered in the US) and IN VIVO (headquartered in Paris). Our initial work focused on what the two existing company brands stood for, and how to integrate the best of both. Mustard ran a workshop in Paris with the new executive board to get the team working through exercises to articulate the new values and

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E is for…….ESOMAR UK Meet-up Posted on November 22, 2016 by Julie

On the evening of 7 November, we gathered ESOMAR members and friends to watch (or re-watch) some of the best UK presenters from ESOMAR Congress 2016. We know it wasn't easy to pop over to New Orleans for this year's ESOMAR Congress, so UK reps Lucy Davison and Crispin Beale gave members the opportunity to ask questions and network with fellow ESOMAR members and the rest of the research community. Jack Miles recently gave us his thoughts on the event,  published in RWC. E is for…….ESOMAR UK

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Judging a book by its cover – Insights Marketing Day NYC Posted on November 14, 2016 by Simon Dunn

The contract on my mobile phone has recently come up for renewal and as a result the phone calls from O2 have started, offering me an ‘exclusive deal’ on a new phone. I’m pretty happy with O2, their coverage and service is good, particularly in our home village which is now 4G enabled, pleasing me immensely – small things. But this influx of calls has annoyed me, not only has it continued despite my asking them to stop, it has

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