The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: August 2018

How to stand out to a client-side researcher: what we learnt during the IMD London client panel Posted on August 31, 2018 by Jennifer Redfern

From email marketing, to SEO, to blogs and thought leadership, there are numerous techniques to consider when building your company’s marketing strategy. But which of these techniques will get your company’s message noticed by the clients you’re trying to attract? Are there any key techniques for standing out in a competitive market? To help answer these questions, we invited three client-side researchers, Begonia Fafian, Western Europe knowledge and insights director at Coca Cola, Sonia Whitehead, head of research at BBC

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Keen as Mustard welcomes JJ Haigh as new PR account manager Posted on August 22, 2018 by Jennifer Redfern

Last month we welcomed our new PR account manager, JJ Haigh, to the Mustard team. JJ is a media relations and PR expert who, since starting his career in 2011, has worked with some of the world’s largest advertising and marketing agencies, including Mother, Leo Burnett and McCann. Before joining Mustard, JJ was working in-house for WPP media agency Wavemaker. He has already thrown himself into the world of technology, data, research and insights, securing great coverage and media opportunities

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Keen as Mustard will be presenting with Coca-Cola at ESOMAR Congress 2018 Posted on August 13, 2018 by Jennifer Redfern

If you are passing Berlin in September, don’t miss Colonel Mustard Lucy Davison’s session at ESOMAR Congress where she will be presenting with Begonia Fafian of The Coca-Cola Company. Lucy and Begonia will be sharing the results of their pilot internal communications project to find out how to improve internal communications for the insights team. The Great Communication Experiment looked at how to influence broader stakeholders within the business, those who are not directly involved in insight projects but who

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