Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Author: Braden MacDonald

Mind over matter: what we learnt from the MRBA’s ‘Health and Wellbeing’ webinar Posted on January 30, 2023 by Braden MacDonald

I recently had the opportunity to be a part of the Market Research Benevolent Association’s webinar discussing the topic of mental health and wellbeing in the workplace, hosted by Jennifer Perry from the MRBA. The panel featured experts from the market research industry, such as James Pickles from James Pickles Coaching, Amanda Hammond from Opinium, Paul Vittles from The Jordan Legacy and Ben Tuttle from Hope Guardians, who shared their insights and experiences on how to create a mentally healthy

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Get on the case Posted on January 25, 2023 by Braden MacDonald

How to make case studies work for you in insights An insights company without case studies is like Batman without Robin. Demonstrating your value through a case study is fundamental to thought leadership and growth. Plus, there’s the added advantage that most clients are burning with curiosity and FOMO; the number one thing that they want to know is what you are doing or have done for other companies like them. But producing case studies is often a big challenge

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Lucy Davison becomes two-time Insight250 winner Posted on October 5, 2022 by Braden MacDonald

A huge congratulations are in order for our Colonel Mustard, Lucy Davison, as she becomes a two-time honouree of the Insight250 award at this year’s ESOMAR congress. Lucy was recognised for her achievements over the last year, which includes presenting to the QRCA on building fame, her expert channel on GreenBook, presenting at IIEX in Austin, and her fireside chat with Bic at this year’s Quirk's Media event in New York. It’s been a year full of achievements for Lucy

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Discussions and debates at ESOMAR’s UK summer event Posted on August 16, 2022 by Braden MacDonald

We at Mustard Towers were delighted that ESOMAR recently returned to action in the UK with its first in-person event in over three years. As a (somewhat) new recruit in the MRX and insights industry, I quickly realised that ESOMAR has an excellent reputation. In case you didn’t know, ESOMAR is the global community for people working in data, research and insight. I couldn't wait to get stuck in and see what ESOMAR's UK Summer Event had in store for

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Trends, teasers and triumphs: A recap of IIEX Europe Posted on July 13, 2022 by Braden MacDonald

Greenbook's IIEX events explore the intersection of technology and insights. Is there a better place to host IIEX Europe than Amsterdam? It's a trendy hotspot for many individuals and communities, and MRX is no different. So, you can imagine how excited I was as a (slight) newcomer to the industry to hop onto the Eurostar, arrive and take in the eternal beauty of centuries-old canals, before attending the two-day wonder of 'one of the most cutting-edge consumer insights events in

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Five things we learned at the Festival of Marketing Posted on April 27, 2022 by Braden MacDonald

A round-up of our newest recruit’s thoughts on this year’s Festival of Marketing event. It was an exciting prospect to attend the Festival of Marketing for the first time! With a background in communications and having studied marketing, I’d heard a lot about the Festival of Marketing and how well-respected and cherished it is in the industry, but never had the opportunity to go – until now – even if it was just virtually. The Festival of Marketing boasts content

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MRS Impact 2022: A round-up Posted on March 29, 2022 by Braden MacDonald

Thoughts on the Market Research Society's Impact 2022 event by our newest Mustard recruit. After joining the world of MRX only a few months ago, I was excited to attend my first professional event and learn more about the people, trends and the contribution of data and insights. Learning is a treasure that follows its owner everywhere, so as someone with a communications background, I was eager to get to grips with the industry to see what I can apply

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Mustard on tour! Posted on March 7, 2022 by Braden MacDonald

The return of in-person events, and where to find us in 2022 A people and knowledge-based industry like research and insight cannot thrive without physical, in-person events. The exchange of ideas, innovations, technology and conversation, never mind friendship, cannot be underestimated. Yes, we all adjusted as best we could to existing in a purely digital way, but now, live events are back, and we are looking forward to them more than ever. We're keen to let you know what events

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Pushing boundaries and taking risks: our take on NewMR’s ‘Presenting and Reporting’ webinar series Posted on October 29, 2021 by Braden MacDonald

Through its two waves of research into the state of market research reports and reporting, carried out between 2019 and 2021, NewMR recognised the need for researchers to up their game when it comes to reporting. Only 30% of report recipients rated reports as ‘very good’ or ‘excellent’ in 2019. Its ‘Presenting and Reporting’ webinar looked at how to engage and inform your audiences, with its speakers looking at different aspects of presenting, reporting and communicating. Along with our very

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How to be famous Posted on September 21, 2021 by Braden MacDonald

The market research industry is notoriously bad at PR. Researchers work with fascinating insights, tell great stories and help with interesting and high-profile campaigns, so why aren’t they shouting about it in the media? Read on for our top tips on how to be famous. First, let’s think about why we need fame in MRX. The answer starts with data – if the industry is well-known, understood and trusted, people will be more likely to take part in studies and

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