Perception Research Services (PRS), a packaging and shopper market research firm, recently conducted a survey of 2,266 consumers across several countries including Germany, India, USA and the UK to Source: Study Shows Consumer Receptiveness to Environmentally Friendly Packagi
Read MoreHervé Turpault of PRS analyses how research can be used to enhance the value of packaging innovation. Source: Hervé Turpault: Maximising the return on investment with new packaging launches
Read MoreOver a decade ago, a dire prediction was made, that online shopping would mean the end of packaging as we know it. While that prediction was grossly inaccurate – and the package design industry has continued to flourish – online shopping has grown tremendously and now accounts for roughly $145 billion in the U.S. alone. Source: Online shopping doesn’t mean the end of packaging as we know it
Read MoreBrands including Blossom Hill, Future Publishing and CBS Outdoor are using specific communities in their research to improve marketing and products. Source: Brand potency lies in the power of the people
Read MoreWhat makes a brand down with the kids? Not only must it be design-led but also offer a fun and social experience, according to a survey seen exclusively by Marketing Week. Source: Cool for kids
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