Insights teams are one of the most valuable areas of the business in terms of proving ROI, but their value is often under-appreciated by wider stakeholders who do not interact with research projects day to day. This means insights teams must prove the importance of insights through marketing and communicating them effectively to internal teams who would benefit from the knowledge. Insights teams aren’t ‘librarians’ of data, but active participants in the future of companies. However, they need to adapt,
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