Back in December, we challenged you to find out your communication style with our Hollywood-themed quiz. Well, the results are in of the world’s first and only survey of insights professionals about communication. 260 of you completed our quiz and now we are opening the envelope to reveal what we learnt about the insights profession. First of all, although the quiz was a bit of fun the issue is no joke: 63% of you stated that communicating data and insights
Read MoreI recently had the opportunity to be a part of the Market Research Benevolent Association’s webinar discussing the topic of mental health and wellbeing in the workplace, hosted by Jennifer Perry from the MRBA. The panel featured experts from the market research industry, such as James Pickles from James Pickles Coaching, Amanda Hammond from Opinium, Paul Vittles from The Jordan Legacy and Ben Tuttle from Hope Guardians, who shared their insights and experiences on how to create a mentally healthy
Read MoreHow to make case studies work for you in insights An insights company without case studies is like Batman without Robin. Demonstrating your value through a case study is fundamental to thought leadership and growth. Plus, there’s the added advantage that most clients are burning with curiosity and FOMO; the number one thing that they want to know is what you are doing or have done for other companies like them. But producing case studies is often a big challenge
Read MoreWe at Mustard Towers were delighted that ESOMAR recently returned to action in the UK with its first in-person event in over three years. As a (somewhat) new recruit in the MRX and insights industry, I quickly realised that ESOMAR has an excellent reputation. In case you didn’t know, ESOMAR is the global community for people working in data, research and insight. I couldn't wait to get stuck in and see what ESOMAR's UK Summer Event had in store for
Read MoreIn the world of insights and research, marketing (if done at all) is frequently focused on short-term, tactical, lead generation. Agencies and suppliers come to us because they want more leads and see marketing as a support for sales and new business. In a digital environment, this seems to be an easy win. Create content to drive traffic and give you leads for your website, encourage clicks, capture data, measure, and target – and Bob’s your uncle. The problem is
Read MoreWhen it comes to communicating insights, most people still rely on that dull event, the debrief. All our efforts are squeezed into one hour of bar chart hell. When we should be scintillating and exciting, we are studious and exhaustive. What can we do to change this? Where better to look for inspiration than Hollywood?! The glitz, the glamour, the lights, the camera, the action. The FAME. Here are my thoughts on what we can learn from Hollywood to ensure
Read MoreThe challenge to stand out is as important in MRX as it is for washing powder or breakfast cereal. But yet again, in this GRIT Report, we see that researchers don’t make good marketers. The point of positioning is knowing what you do – and what you don’t do. In past reports, we have seen inconsistency from respondents within supply-side companies as to what their company does. And in this report again, “the employees of many supplier companies aren’t really
Read MoreThrough its two waves of research into the state of market research reports and reporting, carried out between 2019 and 2021, NewMR recognised the need for researchers to up their game when it comes to reporting. Only 30% of report recipients rated reports as ‘very good’ or ‘excellent’ in 2019. Its ‘Presenting and Reporting’ webinar looked at how to engage and inform your audiences, with its speakers looking at different aspects of presenting, reporting and communicating. Along with our very
Read MoreAre you challenged to raise the profile of your work with a wider audience? Do you want to stop being a well-kept secret? Are you a thought-leader disguised as a thought-follower? If the answer to any of these questions is YES then you need to join Colonel Mustard Lucy Davison in her Market Research Society Impact Conference session ‘How to be Famous’ on 17 March at 11.00am. Lucy is the world’s leading expert on communications for insight and in just
Read MoreWhen we think about what this year will hold, we must look back at the impact of our ‘annus horribilis’, 2020. The challenges we faced have set us in good stead for this year, and have formed the basis of our 2021 lessons. From a communications perspective one thing stood out to us very early on last year. Those companies that didn’t have their digital marketing machine up and running were going to struggle. Those who so far had relied
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