Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Category: Content

Killer press release training Posted on October 6, 2020 by Lucy Davison

Are you struggling to get coverage for your studies? Are you reaching out to the media but not getting the response you hoped for? You might think a press release is a simple thing, but there are some important rules for getting it right. In a fast and practical hour, this interactive digital training will turn your press releases from bin fodder to cordon-bleu. Learn how to craft a title and tell your story, find out what to put in

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The value of vertical Posted on by Iosetta Santini

Often clients come to us saying they want to feature in all the big titles. “I want my research to be published in the FT, The Economist, The Guardian, Forbes!”. But is it what you need? While featuring in national publications is definitely rewarding for your business and will raise awareness, we recommend clients think hard about their objectives first. Let’s take The Guardian for example. Their newspaper print circulation is approximately 100,000 while online they gather over 23 million

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A lot of data, a tight deadline and no idea where to start? Posted on July 15, 2020 by Simon Dunn

Throughout the lockdown, customers from across Europe, the Middle East and North Africa had been sharing their experiences and concerns with the insights team at a large FMCG client. As a result, the team had many diverse, engaging consumer vox-pop clips, which they had grouped into six broad themes. But they needed to weave them into a single, coherent and impactful story. In a challenge that is typical for many insights teams, there was no lack of data. But the

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8 tips to help you master your marketing from Insights Marketing Day Posted on February 25, 2020 by Camilla Baker

At the end of January, we hosted the third Insights Marketing Day (IMD) London, in partnership with our friends at GreenBook and Little Bird Marketing. This year over 65 attendees from insights agencies and suppliers across the UK joined us to hear practical marketing advice to help their businesses grow. The agenda of clients and experts from insights and beyond, including topics such as company messaging, personas, marketing automation, and mastering your presentation skills, was specifically designed to provide tangible

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