Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Category: Marketing

The secret sauce to being noticed Posted on July 14, 2021 by Camilla Baker

‘Be noticed, be remembered, be understood,’ is Mars Wrigley’s motto when it comes to its advertising. But, as Michelle Gansle, formerly Senior Director of Insights at Mars Wrigley says, this mantra can also be applied to insights agencies when they approach clients. Speaking as part of the client panel on Day 1 of Insights Marketing Week (the COVID-friendly online reincarnation of IIeX’s Insights Marketing Day), Michelle joined with fellow client-side researchers Nijat Mammadbayli (UX Researcher, Adyen), Dieter Deceuninck (Global Director

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The top three lessons to pay attention to in 2021 Posted on February 9, 2021 by Camilla Baker

When we think about what this year will hold, we must look back at the impact of our ‘annus horribilis’, 2020. The challenges we faced have set us in good stead for this year, and have formed the basis of our 2021 lessons. From a communications perspective one thing stood out to us very early on last year. Those companies that didn’t have their digital marketing machine up and running were going to struggle. Those who so far had relied

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Aspen Finn takes flight Posted on by Camilla Baker

With a base of happy clients and a team of great people advising clients on innovation, brand, communication and insight strategies, the board at 20|20 realised it was time to launch a new consultancy offer, separate and distinct from its online qualitative solutions. Our role at Keen as Mustard was to identify the core strength of the team and develop a brand and identity around that that was distinctive and engaging. Through our strategy work and our extensive knowledge of

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Mastering change for Cambiar Posted on August 12, 2020 by Simon Dunn

Specialist MRX consulting firm Cambiar Consulting had a brand and website that had not been updated in years. It felt at odds with the personality of the company and the unique, smart work that they do within the industry. Through the initial strategy refinement work we did with Managing Partner, Simon Chadwick, we were able to pinpoint the core benefit they deliver to clients – value growth. This is what we call a “single overriding message”, the most important element

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8 tips to help you master your marketing from Insights Marketing Day Posted on February 25, 2020 by Camilla Baker

At the end of January, we hosted the third Insights Marketing Day (IMD) London, in partnership with our friends at GreenBook and Little Bird Marketing. This year over 65 attendees from insights agencies and suppliers across the UK joined us to hear practical marketing advice to help their businesses grow. The agenda of clients and experts from insights and beyond, including topics such as company messaging, personas, marketing automation, and mastering your presentation skills, was specifically designed to provide tangible

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