I don’t think any of us expected an international MRX event of the scale of the Insights Festival to be pulled off this year. But ESOMAR has proved that major conferences can still go ahead, albeit digital and totally different, and be a roaring success. As a newbie in the industry and having never attended the ESOMAR Congress in previous years, I had nothing to compare the Festival to, so I was pleased to feel a sense of community and
Read MoreMany market researchers will have experienced Peugeotulsion in the past few months. Peu-geot-ulsion (Per-joh-uhl-shun) noun: The act of expelling a mouthful of one’s TV dinner in anger after having seen Peugeot’s latest advert. In said advert, named ‘Design and Driving’, Peugeot appears to suggest that their car designs are not based on market research – which they have chosen to represent with huge piles of paper, stuffed full of charts. If you haven’t seen it yet, watch it here: https://www.youtube.com/watch?v=m-jSC8k2iOk
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