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Tag: Keen as Mustard

Simon Dunn on Infographics: An infotactics webinar Posted on July 5, 2013 by Iosetta Santini

‘Webinar’ – the word is a portmanteau of web and seminar and encompasses all online workshops and conferences. According to RSM’s survey of research professionals, they are used by 30% of those in the research industry to stay up-to-date with everything research – they’re more popular than Twitter. On Friday 28th June, Mustard’s very own Simon Dunn hosted a #NewMR webinar on infographics. Infotactics' purpose is to introduce the infographic, and to take the market research professional through the process

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The importance of branding in research Posted on January 30, 2013 by Lucy Davison

There are many brilliant people in the research and consumer insight business, who advise clients on all aspects of marketing, customer experience, innovation and branding but who often do not apply what they preach to their own businesses. Now, I know how hard it is to step back from your own organisation and see it clearly, warts and all. It is even harder to put yourself in the shoes of your potential clients and see what they see, hear what

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Communications for Nerds, what researchers can learn from chemists Posted on December 4, 2012 by Iosetta Santini

Readers of this blog cannot have missed that our very own Colonel Mustard, Lucy Davison, has been working hard over the years to find ways of helping researchers communicate better. In particular, her workshops and presentations at conferences including ESOMAR include methods researchers can learn from communications experts to ensure they communicate their insights in ways that are motivating, engaging and that ultimately lead to action. So we were most entertained to read a piece in Fast Company magazine last Friday

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Office Biltz @ Mustard Towers! Posted on November 22, 2012 by Iosetta Santini

Two weeks ago Team Mustard had a complete office blitz! We chucked out old magazines (can't believe 2009 is considered "old" already), created organized archives, rearranged the desks and, most importantly and coolest of all renovations, we added a Mustard coloured accent wall. Soon the accent wall will feature giant orange-and-turquoise hotdogs -- per Keen as Mustard brand!               

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From story-making to communicating insights Posted on November 1, 2012 by Iosetta Santini

Market research industry commentators are increasingly throwing around buzzwords like  "story-teller" and  "storymaker" in association with brand. In a post-advertising world where engagement with consumers comes more from brand authenticity and personification, than from didactic brand messages, story telling is the new mantra. A recent blog by Added Value outlined how various brands, like Coca-Cola & Revlon, are adopting the "story-telling" approach. Brand story-telling even made headlines in the Entrepreneur in an article published this past April, calling it a booming business. While story-telling is

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Is market research more than it’s cracked up to be? Posted on October 17, 2012 by Iosetta Santini

Discourse abounds regarding the place of "big data" within market research as the industry groans and shifts under the weight of an influx of data which is increasing at an unprecedented rate. But has market research done enough groaning or shifting to meet the needs of ‘big data’? And do we need a new definition of what market research is or even a new nomenclature for the industry? The Market Research Society looks into this in their recent report in

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