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The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Tag: Keen as Mustard

Simon Dunn on Infographics: An infotactics webinar Posted on July 5, 2013 by Adam Warner

‘Webinar’ – the word is a portmanteau of web and seminar and encompasses all online workshops and conferences. According to RSM’s survey of research professionals, they are used by 30% of those in the research industry to stay up-to-date with everything research – they’re more popular than Twitter. On Friday 28th June, Mustard’s very own Simon Dunn hosted a #NewMR webinar on infographics. Infotactics' purpose is to introduce the infographic, and to take the market research professional through the process

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The importance of branding in research Posted on January 30, 2013 by Lucy

There are many brilliant people in the research and consumer insight business, who advise clients on all aspects of marketing, customer experience, innovation and branding but who often do not apply what they preach to their own businesses. Now, I know how hard it is to step back from your own organisation and see it clearly, warts and all. It is even harder to put yourself in the shoes of your potential clients and see what they see, hear what

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Communications for Nerds, what researchers can learn from chemists Posted on December 4, 2012 by Adam Warner

Readers of this blog cannot have missed that our very own Colonel Mustard, Lucy Davison, has been working hard over the years to find ways of helping researchers communicate better. In particular, her workshops and presentations at conferences including ESOMAR include methods researchers can learn from communications experts to ensure they communicate their insights in ways that are motivating, engaging and that ultimately lead to action. So we were most entertained to read a piece in Fast Company magazine last Friday

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Christmas-ize your website! Posted on by Adam Warner

Mustard's design team recently undertook Operation: Christmas-ize for Four Eyes Research, Ltd. by putting the Christmas trimmings on the company's website! Check out the website here.    

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Vision Critical Xmas retail ads study covered in Marketing Week Posted on November 23, 2012 by Adam Warner

Vision Critical paired up with digital experience agency, Luma, to analyse what drives viewer engagement with the Christmas ads of major retailers John Lewis, Boots and Marks & Spencer by measuring real-time consumer responses. Read it in Marketing Week!

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Office Biltz @ Mustard Towers! Posted on November 22, 2012 by Adam Warner

Two weeks ago Team Mustard had a complete office blitz! We chucked out old magazines (can't believe 2009 is considered "old" already), created organized archives, rearranged the desks and, most importantly and coolest of all renovations, we added a Mustard coloured accent wall. Soon the accent wall will feature giant orange-and-turquoise hotdogs -- per Keen as Mustard brand!               

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MRX is late to the digital party: ESOMAR 3D Digital Dimensions Conference Posted on November 8, 2012 by Adam Warner

It's been a week since the end of the ESOMAR 3D Digital Dimensions conference when Yahoo! UK  director, Laura Chaibi, told everyone in the room that if they're still "considering" mobile research, they've already missed the bus to the digital age of research. At which point we all peered round at each other looking like deer in headlights. Alice Louw and Jan Hofmeyr from TNS made a plea for researchers to get back to the basics: ask fewer, more concise questions.

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From story-making to communicating insights Posted on November 1, 2012 by Adam Warner

Market research industry commentators are increasingly throwing around buzzwords like  "story-teller" and  "storymaker" in association with brand. In a post-advertising world where engagement with consumers comes more from brand authenticity and personification, than from didactic brand messages, story telling is the new mantra. A recent blog by Added Value outlined how various brands, like Coca-Cola & Revlon, are adopting the "story-telling" approach. Brand story-telling even made headlines in the Entrepreneur in an article published this past April, calling it a booming business. While story-telling is

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The Annual Alumni Dinner Posted on October 24, 2012 by Adam Warner

Team Mustard has just had The Annual Alumni Dinner where rookie seeds and veterans got together to meet, greet, eat a meal based entirely on the delicious Mustard condiment, drink and be Mustard-merry. Hosted à la maison de Colonel Mustard, Lucy Davison, the guest list featured current Mustards, co-director Simon Dunn, PR associate Jocelyn Senior, account manager Santiago Dominguez, PR assistant Randi Hunton, and former Mustards Rachael Miller and Mark Kimber. “What does this dinner have to do with marketing or

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Research Now’s post-Olympic legacy study in Marketing Week Posted on October 19, 2012 by Adam Warner

A post-Olympic study conducted by Research Now identified the real Olympic legacy left by the Games: British morale and a boost in brand perception for some of the sponsors. Even better, Marketing Week liked the story so much it was featured in the online opinion section. You can read the full article here.

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