The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: November 2018

A first–time view on Big Data and Qual Posted on November 29, 2018 by admin

A surprisingly mild mid-November morning in Dublin welcomed the start of ESOMAR Fusion as delegates from over 40 countries descended upon the Irish capital to understand how as an industry, we can marry up the learnings from qualitative and big data to create a better tomorrow. For someone that is new to the world of market research and the intricacies of big data and qualitative research, the event was perfect to really get under the skin of the topics, network

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Become a Viz-Fest presentation veteran – view the 2015-2018 archives online now! Posted on by Jennifer Redfern

For many, autumn (or ‘fall’ as our friends across the pond call it) means the anticipation of key annual events: Halloween, Thanksgiving and of course the festivities of Christmas. For Keen as Mustard and our friends over at E-Tabs, however, autumn brings with it another key event: Viz-Fest, which for the past few years has provided an online festival of insight communication and data viz to the insight community around the world. Autumn 2018 was no exception, with the webinar

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Lucy Davison elected to ESOMAR Council Posted on November 26, 2018 by admin

We are excited to announce that our founder and Colonel Mustard, Lucy Davison, has been elected to the ESOMAR Council for the period 2019-2021. Lucy’s pitch for Council was to improve the image of research and insights. This means reaching out beyond MRX and engaging with the media, events and sectors to share the positive stories about what we do.  With her background in marketing and PR, Lucy is very well placed to help ESOMAR do this. “I am really

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Get 20% off Quirk’s London Posted on by Jennifer Redfern

If you couldn’t make it to ESOMAR Congress to catch our very own Lucy Davison and Begonia Fafian of Coca-Cola talking about our recent work optimizing insight communications at Coca-Cola, we may well have a solution for you! Lucy and Begonia will be presenting the Great Internal Communication Experiment at Quirk’s debut London event next year. We’re excited to welcome Quirk’s to our shores for the first time and we hope one of the best state-side client focused conferences can

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Old Auntie still reigns supreme in clients’ eyes Posted on November 21, 2018 by admin

Data is an intrinsic part of all of our lives, everyone has shared data, many have access to that data but who really owns it, and who is lobbying on behalf of the consumer to ensure that data is managed and stored correctly? This is a message that we are always looking to drive with ESOMAR. As the global guardians of ethical data collection it’s vital that inside the industry and out, they continue to push to the data protection

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