Blog

Thoughts on everything that matters right now in marketing, communications, and insights.

Author: Braden MacDonald

CIOs Must Sharpen Customer Experience Strategy Posted on January 13, 2015 by Braden MacDonald

The CIO has a key role in disseminating relevant customer information and in maintaining multiple systems and customer information databases. Source: CIOs Must Sharpen Customer Experience Strategy

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2015 Preview: What will success look like? Posted on January 5, 2015 by Braden MacDonald

If this year is going to go well, what should researchers and marketers be ready for? Source: 2015 Preview: What will success look like?

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How To Write A Press Release For Bloggers In 2015 Posted on January 1, 2015 by Braden MacDonald

Are you looking to get more exposure for your brand? Then you may have heard that you need to know how to write a good press release. Statistics from the Technorati report in 2013 showed that 31% of… Source: How To Write A Press Release For Bloggers In 2015

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2015 Preview: The biggest trends Posted on December 29, 2014 by Braden MacDonald

In this, the first of Research-live’s 2015 preview articles, our contributors offer their predictions for the key trends of the coming year, including thoughts on polling in the upcoming general election. Source: 2015 Preview: The biggest trends

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2015 Preview: The biggest trends Posted on by Braden MacDonald

In this, the first of Research-live’s 2015 preview articles, our contributors offer their predictions for the key trends of the coming year, including thoughts on polling in the upcoming general election. Source: 2015 Preview: The biggest trends

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2014 Review: The best campaigns Posted on December 22, 2014 by Braden MacDonald

Be they creative, controversial, culturally relevant, heart-warming or uncool – these days the advertising is as talked about as the films and TV programmes they appear around. See the pick of the best from some of our review panel. Source: 2014 Review: The best campaigns  

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Honesty is the best YouTube policy Posted on December 18, 2014 by Braden MacDonald

Recently, it was announced that lifestyle vlogger Zoe Sugg, also known as Zoella, experienced the highest-ever first week sales for a debut writer after selling more than 78,000 copies of her book, Girl Online. Source: Honesty is the best YouTube policy

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2014 Review: The most significant developments Posted on by Braden MacDonald

In the first of five review articles, members of the research community look back on the most significant developments of the past 12 months. Source: 2014 Review: The most significant developments

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Infographic: The role of bloggers in the path to purchase Posted on November 25, 2014 by Braden MacDonald

Source: Infographic: The role of bloggers in the path to purchase

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The Silver Economy: Tech sector taps surge of connected boomers – FT.com Posted on October 20, 2014 by Braden MacDonald

After his mother died, Stuart Arnott worried about how his elderly father would cope living on his own in Fife more than 450 miles away from the family in London. So he created an app to allow family to post photos, messages and daily updates on a tablet computer – in effect, a digital window into the family’s life. Source: The Silver Economy: Tech sector taps surge of connected boomers

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