‘Be noticed, be remembered, be understood,’ is Mars Wrigley’s motto when it comes to its advertising. But, as Michelle Gansle, formerly Senior Director of Insights at Mars Wrigley says, this mantra can also be applied to insights agencies when they approach clients. Speaking as part of the client panel on Day 1 of Insights Marketing Week (the COVID-friendly online reincarnation of IIeX’s Insights Marketing Day), Michelle joined with fellow client-side researchers Nijat Mammadbayli (UX Researcher, Adyen) and Dieter Deceuninck (Global
Read MoreI had heard a lot about the MRS Conference, the networking and the parties, never mind the conference sessions themselves, but since I joined MRX during COVID I have never actually been to a ‘physical’ research industry event – ever! How would this leading industry event, shape up to being purely virtual? From looking through the programme, I could tell this was a line-up of big names – from politics and the arts, and both client and agency-side. So, I
Read MoreAre you challenged to raise the profile of your work with a wider audience? Do you want to stop being a well-kept secret? Are you a thought-leader disguised as a thought-follower? If the answer to any of these questions is YES then you need to join Colonel Mustard Lucy Davison in her Market Research Society Impact Conference session ‘How to be Famous’ on 17 March at 11.00am. Lucy is the world’s leading expert on communications for insight and in just
Read MoreWhen we think about what this year will hold, we must look back at the impact of our ‘annus horribilis’, 2020. The challenges we faced have set us in good stead for this year, and have formed the basis of our 2021 lessons. From a communications perspective one thing stood out to us very early on last year. Those companies that didn’t have their digital marketing machine up and running were going to struggle. Those who so far had relied
Read MoreWe have witnessed a proliferation of webinars, podcast interviews, training, video chats and online conferences that keep our calendars busy during these rather empty days. Online events are lockdown friendly and mostly hassle-free; you don’t have to worry about finding a venue, picking endless food options to please each attendee and offering a consistent amount of drink to make everyone feel like the journey was worthwhile. Yet again, digitalisation comes to the rescue. But does it? While lots of event
Read MoreAfter a successful London debut in 2019, Quirk’s headed back across the pond this month for their second UK event. It’s well known that ‘seconds’ are notoriously difficult – bands with triumphantly successful first albums often struggle with ‘bad second album syndrome’ and second time novelists with best-selling works of fiction struggle to put pen to paper for their second book. Was London 2020 going to be the Quirk’s UK team’s difficult second conference? In terms of pure numbers, the
Read MoreAt the end of January, we hosted the third Insights Marketing Day (IMD) London, in partnership with our friends at GreenBook and Little Bird Marketing. This year over 65 attendees from insights agencies and suppliers across the UK joined us to hear practical marketing advice to help their businesses grow. The agenda of clients and experts from insights and beyond, including topics such as company messaging, personas, marketing automation, and mastering your presentation skills, was specifically designed to provide tangible
Read MoreFebruary was a busy month on the 2019 MRX events calendar, with two hotly anticipated events taking place within days of each other across Europe. Quirk’s London and IIeX EU were two great conferences to kick off the year with, with interesting and relevant content for knowledge-building from a number of expert speakers. But instead of looking at the topics covered, major themes and presentations we enjoyed, we thought we’d take a look at both events from a marketer’s perspective,
Read MoreIf you couldn’t make it to ESOMAR Congress to catch our very own Lucy Davison and Begonia Fafian of Coca-Cola talking about our recent work optimizing insight communications at Coca-Cola, we may well have a solution for you! Lucy and Begonia will be presenting the Great Internal Communication Experiment at Quirk’s debut London event next year. We’re excited to welcome Quirk’s to our shores for the first time and we hope one of the best state-side client focused conferences can
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