We at Mustard Towers were delighted that ESOMAR recently returned to action in the UK with its first in-person event in over three years. As a (somewhat) new recruit in the MRX and insights industry, I quickly realised that ESOMAR has an excellent reputation. In case you didn’t know, ESOMAR is the global community for people working in data, research and insight. I couldn't wait to get stuck in and see what ESOMAR's UK Summer Event had in store for
Read MoreGreenbook's IIEX events explore the intersection of technology and insights. Is there a better place to host IIEX Europe than Amsterdam? It's a trendy hotspot for many individuals and communities, and MRX is no different. So, you can imagine how excited I was as a (slight) newcomer to the industry to hop onto the Eurostar, arrive and take in the eternal beauty of centuries-old canals, before attending the two-day wonder of 'one of the most cutting-edge consumer insights events in
Read MoreThoughts on the Market Research Society's Impact 2022 event by our newest Mustard recruit. After joining the world of MRX only a few months ago, I was excited to attend my first professional event and learn more about the people, trends and the contribution of data and insights. Learning is a treasure that follows its owner everywhere, so as someone with a communications background, I was eager to get to grips with the industry to see what I can apply
Read MoreThe return of in-person events, and where to find us in 2022 A people and knowledge-based industry like research and insight cannot thrive without physical, in-person events. The exchange of ideas, innovations, technology and conversation, never mind friendship, cannot be underestimated. Yes, we all adjusted as best we could to existing in a purely digital way, but now, live events are back, and we are looking forward to them more than ever. We're keen to let you know what events
Read MoreMRSpride x CORe: IN+ERSECTIONAL PLATFORM Market Research is all about understanding. Knowing what makes consumers tick and what demographics they neatly fit into is key. But inclusivity is a challenge. For some people it’s not easy to fit in a box – and those boxes aren’t as applicable as they may be for others. This is a core tension for MRX – we both need to categorize in order to measure, and we need to be inclusive if we are
Read MoreThrough its two waves of research into the state of market research reports and reporting, carried out between 2019 and 2021, NewMR recognised the need for researchers to up their game when it comes to reporting. Only 30% of report recipients rated reports as ‘very good’ or ‘excellent’ in 2019. Its ‘Presenting and Reporting’ webinar looked at how to engage and inform your audiences, with its speakers looking at different aspects of presenting, reporting and communicating. Along with our very
Read More‘Be noticed, be remembered, be understood,’ is Mars Wrigley’s motto when it comes to its advertising. But, as Michelle Gansle, formerly Senior Director of Insights at Mars Wrigley says, this mantra can also be applied to insights agencies when they approach clients. Speaking as part of the client panel on Day 1 of Insights Marketing Week (the COVID-friendly online reincarnation of IIeX’s Insights Marketing Day), Michelle joined with fellow client-side researchers Nijat Mammadbayli (UX Researcher, Adyen), Dieter Deceuninck (Global Director
Read MoreI had heard a lot about the MRS Conference, the networking and the parties, never mind the conference sessions themselves, but since I joined MRX during COVID I have never actually been to a ‘physical’ research industry event – ever! How would this leading industry event, shape up to being purely virtual? From looking through the programme, I could tell this was a line-up of big names – from politics and the arts, and both client and agency-side. So, I
Read MoreAre you challenged to raise the profile of your work with a wider audience? Do you want to stop being a well-kept secret? Are you a thought-leader disguised as a thought-follower? If the answer to any of these questions is YES then you need to join Colonel Mustard Lucy Davison in her Market Research Society Impact Conference session ‘How to be Famous’ on 17 March at 11.00am. Lucy is the world’s leading expert on communications for insight and in just
Read MoreWhen we think about what this year will hold, we must look back at the impact of our ‘annus horribilis’, 2020. The challenges we faced have set us in good stead for this year, and have formed the basis of our 2021 lessons. From a communications perspective one thing stood out to us very early on last year. Those companies that didn’t have their digital marketing machine up and running were going to struggle. Those who so far had relied
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