Our communications director Adam Warner shares his thoughts on the showcasing of social and commercial research at ESOMAR Congress, held in Edinburgh in September. Click here to read more on Research Live
Read MoreWe all know that the insights industry suffers from low awareness and a poor PR image. If only those pesky journalists knew about all the great stuff we do, the situation would be very different. But it’s not as simple as just sticking a press release on a wire service. Here are some things you need to do if you have ever thought about trying to get some coverage in the media yourself. 1) Define your audience Think about what
Read MoreWhether it’s an intranet, a content platform or a search engine, the principle of a data lake is a great one. Many companies have invested a great deal of time, money and energy into building their lakes. They are, frankly, a thing of beauty (in the eyes of its creators). So why are so few people sailing on them? Read Lucy's full article on how to encourage stakeholder engagement with your data platform on Insight Platforms
Read MoreIf you’ve been following our series on how to get the best out of your PR agency, you should now be on the home run! You’ve discussed and agreed what success looks like from the outset, you’ve communicated campaigns internally, you’ve committed to a differentiated brand offering and you’re being realistic about the type of coverage you can achieve. The next step in your PR journey is to give the process time and trust the experts. Although reputations of brands
Read MoreIn the crowded world of data and insights, standing out is essential. When a client has a choice of hundreds of agencies or suppliers, they need to know what exactly sets you apart from your competitors and why you can meet their needs best. Defining your area of expertise or specialism and acting as a thought leader in this area will help establish your company as the ‘go to’ agency or supplier for a specific requirement. At the beginning of
Read MoreSearch-driven analytics platform KnowledgeHound recently launched a new product feature, Connectors, to integrate third party survey sources with its platform – and SurveyMonkey was the first. Users of SurveyMonkey and similar survey sources can now import all of their team’s data into a single place for easier exploration and analysis. To support the launch, we needed a content campaign that would not only generate awareness and interest, but also generate leads and sign ups. We also wanted to promote KnowledgeHound
Read MoreOn the 25th September, we were thrilled to join Women in Research and Logica to announce the winners of the Best Places to Work award at the ESOMAR Congress in Berlin. Greenberg Strategy came in first place, while EMI Research Solutions was named as runner-up. Keen as Mustard, Logica and WIRe created the award to celebrate companies who do the most to support women working within the industry. The award judges noted that Greenberg Strategy stood out from the other
Read MoreCompetition is hotting up in the election for ESOMAR Council with over 30 runners in the race. As you may be aware, our very own Lucy Davison is in the running. Lucy is running because she wants to help change the image of the research and insights industry. Here are four one minute videos to explain why you should vote for Lucy: The Elections open on Monday 8 October 2018 and close on 29 October 2018 (12:00 CEST). ESOMAR Members
Read MoreLucy Davison is running for ESOMAR Council Having been the UK ESOMAR Rep for the last three years, Lucy has decided she has more to offer the industry and has put herself forward as a candidate in the elections for ESOMAR Council. As a Rep, Lucy has worked with her co-Rep Crispin Beale, to improve ESOMAR Rep communications, and has organised many successful university trips and local events for members. This has shared thought leadership with a much broader audience
Read MoreThis year, we’ve been working with Women in Research (WIRe) and Logica (formerly Koski Research) to help find the best MRX workplace for women. The idea was born at the ESOMAR Congress WIRe lunch last year in Amsterdam. WIRe had already planned some research with agency Logica to find out the qualities, experiences and environments that women in MRX want most from their workplace. We at Keen as Mustard wanted to take this one step further, to raise awareness of,
Read More