The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Story Category: PR

Keen as Mustard launch System1 Ad Ratings Product Posted on January 31, 2019 by Simon Dunn

Ad Ratings is a database launched by System1 in October 2018. By analysing the data of over 26,000 ads in the UK and US, across multiple categories, Ad Ratings tracks and analyses the potential long term brand growth resulting from TV advertising. Our approach was to analyse the Ad Ratings data and pull out key trends regarding creative performance. Through a concerted PR effort we were able to secure a number of high profile data led stories in key target

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Raising the profile of a global tech company Posted on January 29, 2019 by Simon Dunn

After defining Zappi’s messages for the market, we worked with the team to develop content of interest and value to their customers to demonstrate thought leadership within automation. As a result we have generated significant coverage in MRX, marketing and vertical sector media in North America, Europe and Asia with regular blogging and feature articles. The result has been an increase in awareness for Zappi supporting its next phase of growth.

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Finding the secret sauce for a global fieldwork and research consultancy Posted on January 25, 2019 by Simon Dunn

Mustard were retained by Kadence to make a start on their marketing and communications around the world, something that hadn’t been done previously. Working with the global senior management we built a communications strategy that covered both the data collection and the research consultancy sides of the business. We leveraged existing data to secure exhaustive coverage in business and trade media for the luxury sector, along with regular blogging opportunities in the research trade media, and a landmark self-funded research

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Building brand awareness (and sales leads) for a leading sensory research company Posted on by Simon Dunn

We worked with sensory researcher Q Research Services for two years, before their merger with Tragon. Through the Mustard strategic process, we developed a communications plan, and worked with QRS on a number of projects that explored innovation in sensory research, including gamification, neuroscience and implicit testing. We came up with ideas, developed content, wrote blogs, features and white papers and packaged and pitched ideas to the trade media. The resulting coverage generated leads and enquiries leading to over $260k

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Branding and launching the latest technology Posted on January 24, 2019 by Simon Dunn

When Network Research wanted to launch their new bespoke management tool, we needed to come up with a name and identity that was visually linked to the parent company yet stood out in a crowded market place. Through a workshopping process with our client we named the tool ‘Fabric’, a reference to its purpose of weaving together various data sources and tailoring information to meet individual users’ needs. Subsequently we designed the brand, physical promotional material, an online banner ad

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