Thoughts on everything that matters right now in marketing, communications, and insights.

Story Category: PR

Leading the conversation using consumer insights Posted on May 9, 2024 by Simon Dunn

Over a transformative two-year partnership, we collaborated with Buzzback to build an impactful thought leadership programme and targeted premium food and beverage and CPG publications through PR activity.

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Reaching 269 million people for a new product launch Posted on January 31, 2019 by Simon Dunn

The Ad Ratings database drew from over 26,000 ads in the UK and US to track and predict the impact of TV ads on long-term growth. We focused on the core message of ‘predicting advertising effectiveness’ and its role in shaping future brand success. Unearthing captivating narratives from the database, we crafted compelling brand stories across sectors and identified crucial creative trends and pitched to multiple national and trade media.

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