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Thoughts on everything that matters right now in marketing, communications, and insights.

Tag: Design

Mastering change for Cambiar Posted on August 12, 2020 by Simon Dunn

Specialist MRX consulting firm Cambiar Consulting had a brand and website that had not been updated in years. It felt at odds with the personality of the company and the unique, smart work that they do within the industry. Through the initial strategy refinement work we did with Managing Partner, Simon Chadwick, we were able to pinpoint the core benefit they deliver to clients – value growth. This is what we call a “single overriding message”, the most important element

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Mustard launches new visual identity for Red Brick Posted on August 9, 2013 by Simon Dunn

Red Brick are a research company, who deliver powerful and inspiring insight, backed up with sound strategic advice and supported by business consulting, research, marketing, communications and brand-development services.   They felt their image didn’t communicate Red Brick’s philosophy and company vision so they came to Keen as Mustard for a makeover. So, like true fairy godparents we magic-ed them a pumpkin, a gown and some glass slippers and whisked them off to the ball.   Only joking. We convened

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