The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Tag: Design

Mastering change for Cambiar Posted on August 12, 2020 by Simon Dunn

Specialist MRX consulting firm Cambiar Consulting had a brand and website that had not been updated in years. It felt at odds with the personality of the company and the unique, smart work that they do within the industry. Through the initial strategy refinement work we did with Managing Partner, Simon Chadwick, we were able to pinpoint the core benefit they deliver to clients – value growth. This is what we call a “single overriding message”, the most important element

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Six things researchers need to know to get started with infographics Posted on January 28, 2014 by Simon Dunn

Infographics have become the poster boy for delivering research findings with more visual flair. These graphic representations of data seduce and inspire – but communicating market research data in this way is not straightforward.  Here are Mustard’s tips for researchers creating infographics: DIY OR DESIGNER? This depends upon many factors such as your technological or design abilities, time, budget and the type of information you are trying to visualise.  If you do DIY, you need to choose the software from the

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On the hunt for creativity at the MRS’s Creativity Lab Posted on October 2, 2013 by Simon Dunn

Mustard's Director, Simon Dunn, shares his opinion on the MRS's Creativity Lab on 'The power of design to inspire, illuminate and persuade' which took place on 19th September 2013. At midday I descended into The Crypt on the Green in Clerkenwell, feeling like a 21st century Indiana Jones on the hunt for creativity. After some trepidation and reassurance that lunch was on the cards, things got started with a rip roaring introduction and the entreaty that the wall flowers among us

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DIY by Design? Posted on August 19, 2013 by Lucy Davison

You have a leak in the office, you call a plumber. Your accounts need doing, you call an accountant. Someone leaves your business and steals your best client, you call a lawyer. You need a new website that will give you great stand out in the market and drive your business forward. But what the heck – you design and build it yourself. You’ve got people who know how to code. How hard can it be? It has long amazed

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Mustard launches new visual identity for Red Brick Posted on August 9, 2013 by Simon Dunn

Red Brick are a research company, who deliver powerful and inspiring insight, backed up with sound strategic advice and supported by business consulting, research, marketing, communications and brand-development services.   They felt their image didn’t communicate Red Brick’s philosophy and company vision so they came to Keen as Mustard for a makeover. So, like true fairy godparents we magic-ed them a pumpkin, a gown and some glass slippers and whisked them off to the ball.   Only joking. We convened

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The poster boys for big data Posted on July 25, 2013 by Iosetta Santini

There are endless campaigns to stop the pressure that young women face to look good. But there are no such things to stop the increasing pressure that is put on data to be aesthetically pleasing. It’s an epidemic, there are never-ending examples of perfectly pampered infographics are cropping up everywhere. But we're not campaigning for the rights of data - we think it's good that people are presenting their data more prettily. Mustard’s Director, Simon Dunn is a sucker for good

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