The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Month: September 2012

Mustard Director, Lucy Davison, presents at ESOMAR 2012 Posted on September 24, 2012 by Adam Warner

ESOMAR's 2012 annual congress was recently held in Atlanta, Georgia where Mustard's director, Lucy Davison, was photographed on the Research Now Formula 1 simulator. Davison conducted a workshop on communicating insights with Daniel Wain of Daniel Wain Consulting, Ltd. See what's been said about Lucy's presentation here The workshop ran all day and was focused on how to communicate effectively, peppered with exercises involving painting, storyboarding, learning from journalists, creating a communication brief and thinking visually.

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Mustard clients’ fast growth in Marketing Magazine’s annual League Table Posted on September 20, 2012 by Adam Warner

The much-anticipated 2012 Marketing Magazine league table is finally here and shows just how brilliantly some of our clients are doing. We're very proud here at Team Mustard as Maritz  came in at  14th, Incite at 16th, and FireFish at 18th.  What a jump from 2010 when FireFish was ranked 26th! More than the rankings, though, Incite and Maritz saw a 30% rate in growth and FireFish follows close behind with a 22% rate of change.

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