Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Author: Adam Warner

Is brand purpose leaking into MRX? Posted on October 15, 2019 by Adam Warner

Our communications director Adam Warner shares his thoughts on the showcasing of social and commercial research at ESOMAR Congress, held in Edinburgh in September. Click here to read more on Research Live 

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Attitude drives innovation: key learnings from the Insight Show CEO panel Posted on March 21, 2018 by Adam Warner

By Adam Warner (originally posted on RW Connect) The Insight Show is now firmly established as the UK market research industry’s top exhibit. For me, much of that success comes from its placement adjacent to Marketing Week Live. This is a fine metaphor for the industry as a whole. Additionally, the Insight Show also has a strong commitment to content. Many speakers are there on merit, rather than pay-to-play. For a free-to-attend event this is admirable. In particular, the presentations on the International

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Mustard on Tour: Insight Marketing Day Chicago Posted on December 14, 2017 by Adam Warner

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” The words of Chicago’s favourite fictional son, Ferris Bueller. And a fairly fitting synonym for conference attendance. It’s very easy to get caught up in the minutiae of company business, but if you don’t take time to explore what other people are doing in the industry, before you know it research automation or AI has passed you by while you’re still

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We’re really happy to be working with Kadence International Posted on by Adam Warner

Keen as Mustard is delighted to announce our new client - global insight consultancy and data solutions firm Kadence International. With offices in Boston, London, Jakarta, Hong Kong, Shanghai, Singapore, and Ho Chi Minh, Kadence is a truly global network and we are very excited to be working with them. As part of the kick-off process Colonel Mustard, Lucy Davison, and Adam flew out to Singapore for a full day of workshops and discussions with some of Kadence International’s global team,

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ESOMAR Congress 2017 Review Posted on September 19, 2017 by Adam Warner

By Adam Warner (originally posted in RW Connect) It’s me, the content chef of market research and your favourite conference blogger. And here I am in Amsterdam pulling together the myriad flavours of ESOMAR Congress to create a balanced and nuanced Michelin standard dish straight out of the hot content oven. In full transparency, I’m an ex-ESOMAR staffer, this is going on an ESOMAR platform and I’m a marketer, so I am totally biased. But for the first time in

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Self-funded research – know your PR target Posted on April 21, 2017 by Adam Warner

One of the biggest challenges we have as an insights and data communications agency is clients coming to us at the beginning of a retainer with a piece of self-funded research that they conducted prior to the Mustard team coming on board. But why is this a challenge? Surely it’s great to have some data ready to pitch out to media, journalists must be craving those sweet, sweet, data sets, no? Unfortunately for us and our clients, that is generally

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Fear and Loathing at IIEX Posted on March 2, 2017 by Adam Warner

By Adam Warner on RWConnect So, here I was after two days of trawling the seedy underbelly of the European city of sin, breaching into the clean air of the Beurs van Berlage; Amsterdam’s ornate monument to business and commodities. I was here to track down the market research dream, to explore the intersection of technology and research. IIEX is a unique event in the market research calendar. The audience is mixed; it attracts the crazy ones, the weirdos, the

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Schmoozing in NYC! Posted on September 29, 2016 by Adam Warner

Working in PR is not without its perks. PR is about relationships and connections; with clients, with editors, and with journalists. And to foster and nurture those key relationships, it often requires meals. Breakfasts, lunches, dinners, sometimes even cocktails. Few journalists will pass up the opportunity of a free meal in a fine eating establishments (and who can blame them!), and it provides us an ample opportunity to discuss what those editors and journalists are looking for in terms of

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IIeX Amsterdam 2016 Posted on March 17, 2016 by Adam Warner

Earlier this month, our very good friends over at GreenBook hosted IIeX 2016 in Amsterdam, so Colonel Mustard, Lucy Davison and myself hot-footed it over to Amsterdam to discover what was happening on the cutting edge of technology in market research. Let me first say that IIeX Amsterdam is a great event in the European conference calendar. There’s a fantastic atmosphere; one of the best at any MR event I've attended in the last decade. It’s also great to see

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Can you do your own PR? Posted on November 23, 2015 by Adam Warner

In September our Communications Manager here at Mustard Towers, Adam Warner, presented a webinar at NewMr’s Cutting Edge series. He talked about the pitfalls of PR for market research agencies and highlighted the key considerations you need to take into account when considering doing it in-house. Listen to Adam’s full presentation here and let us know what you think at @keenasmustard (https://twitter.com/keenasmustard)

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