By Jennifer Redfern (originally published on the BIG blog) We all know that Market Research is important for advising day to day business decision making, but it also has the power to inspire change within the heart of a business. This was the impact when The Sound collaborated with Reed Exhibitions, the world’s leading event organiser, to explore how digital tools could enrich and evolve the experience of attending a B2B event. Stuart Knapman, The Sound’s Managing Director and Layla
Read MoreOver at Mustard Towers, we’re growing and welcoming new clients from all over the world. So, we recently expanded our team to include a new PR assistant – meet Jennifer Redfern! Jen joined our team after completing her degree in American and English literature at the University of East Anglia, in the home of Colman’s Mustard, Norwich. A perfect fit? We’d say so. Plus, her favourite mustard is Colman’s, obviously. While at university, Jen spent a year in the US,
Read MoreOriginally posted on Research World Connect One of the most diverse market research events I’ve ever attended, the 21st ESOMAR Global Qualitative conference, opened up the world of qualitative research, showing the power of innovation in studies around the globe. In the heart of Porto, I found myself surrounded by innovative, creative and stimulating minds; all from different cultures, brought together with one passion – the drive to take qualitative to a whole new level. The goal was to future proof the
Read MoreNext Wednesday, Mustard’s creative director Simon Dunn will be sharing his knowledge with the MRX community in an MRS design training tailored to data, research and insight companies. This is an essential course for anyone interested in improving their storytelling abilities through the design of reports and presentations for clients. Simon says, “We are all designers… we use graphic design software every day in the form of PowerPoint. Yet we are never taught the fundamental principles of design, why does
Read MoreStorm in a taxi-cab? Uber has its PR machine in over-drive, and the media is rewarding the Uber advocates, but our new independent research among 1,000 Londoners shows they've got it wrong. The data reveals that in spite of the furore over the Uber ban, almost as many Londoners support the TfL decision as those who disagree with it. When it comes to alternate transportation, the majority say they will just take London’s public transport – and most people insist they
Read MoreWe’re thrilled to partner with the 2018 Insight Show for the second year in a row. If you didn’t attend last year’s event you missed out on an incredible transformation into the UK’s largest market research and insight event. And it’s happening again right here in London Olympia West on 8-9 March. The two-days will be packed with more than 100 leading suppliers as well as agencies and clients, and plenty of networking parties – all for free! Better yet?
Read MoreBy Julie Aebersold (published in RWConnect) On the evening of 14th June, data, research and insight professionals gathered to discuss the challenges and opportunities that are leading us into the future of market research. It’s true; there are a lot of scary things on the horizon that will certainly impact our industry. Within this uncertainty, we must ask ourselves, will we grab technology by the horns like Uber or will we fail to innovate like London black cabs? I’d like
Read MoreBy Julie Aebersold (originally posted in RWConnect) The Internet today is 8,977 days old, and it’s no secret we couldn’t live without it. This is how the 5th annual Market Research Summit kicked off in London. Every day market researchers are embracing change in a digital era to survive. These changes have led us into an age of uncertainty; where each decision we make shapes the future of market research. The full day of presentations began with a panel tasked
Read MoreBy Julie Aebersold (originally posted in RWConnect) If you believe the general public considers market research to be the centre of business decisions, mainstream media and politics, then you’ve got another thing coming. Reality check; the world still views market research as clipboards tossed at uninterested folk and cold calls that interrupt family meals. A few months ago ESOMAR and Research Now led a global study to dig deeper into the public perception of market research. What they found is
Read MoreThe 2017 Insight Show saw an 80% registration increase with presenters and delegates from across the globe. With this much attention placed on exhibitors, you need to make sure you stand out amongst the sea of researchers. But did the exhibitors take full advantage of the wave of attendees passing their stands over the two-day trade show? Team Mustard spent the two days soaking up the content and wandering around the trade show. And we spent a lot of time
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