The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.
Apple, Playstation, Xbox and YouTube are rated as some of the coolest brands by Britain’s Tweenagers. In a new survey carried out among eight to 14-year-old Source: Revealed: Which brands Generation D thinks are super cool
Cool for kids
Posted on July 4, 2012 by Jennifer Redfern
What makes a brand down with the kids? Not only must it be design-led but also offer a fun and social experience, according to a survey seen exclusively by Marketing Week. Source: Cool for kids
In London, market research consultancy Incite has appointed ex-2CV senior Strategic Director Tom Marriage as a Principal, and Emily Taylor and Jenny Hall as Associates.
What does the research industry think of the new Google Consumer Surveys tool? Four ‘rivals’ and a client give their take. Source: What will Google's survey tool mean for MR?
ebook - Through the looking glass
Insight agencies and suppliers advise clients on their marketing all the time, indeed many are deemed expert at it. Despite this, as an industry we often refrain from investing in our own marketing efforts and struggle to communicate our messages with clients effectively.
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