Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Author: Simon Dunn

Manifesto sweet talk Posted on May 5, 2015 by Simon Dunn

We don’t know about you, but over here at Keen as Mustard we’re all still unsure who we’re going to vote for in next week’s UK general election. So we asked our brilliant designer Elliot, to come up with an easy way to understand the sentiments of the main political parties. And he has cleverly created this infographic showing the 20 most frequently used words from each party’s manifesto. To download our infographic click here.

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Marketing Automation Posted on April 14, 2015 by Simon Dunn

When you hear the words marketing automation, it’s likely to bring to mind the efficient whirring of marketing cogs and wheels, working in perfect harmony to make your business grow whilst you relax and go for a gin and tonic. At least it does me, but look at it a little deeply and things get more fuzzy and ill-defined. Marketing automation is currently a bit of a buzz word, but descriptions on the internet and by marketing automation software companies

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Rethinking your website? Be authentic. Posted on January 8, 2015 by Simon Dunn

This was originally posted on Quirk's. You can read it here.  As a marketing agency working in a niche business area like marketing research, we make it a point to keep an eye on what is going on in research, the mergers and acquisitions as well as the general buzz of business life with people changing jobs and new announcements. We are also very interested when a company rebrands or builds a new Web site. The conversation either falls into

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Packaging in 2015 | Premium to stay on top – Packaging News | Jobs | Production | Design | Innovation Posted on January 7, 2015 by Simon Dunn

Grant Montague, vice president, Europe, Perception Research Services comments on the year ahead Source: Packaging in 2015 | Premium to stay on top - Packaging News | Jobs | Production | Design | Innovation

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Grant Montague |Insights on the Chinese packaging market – Packaging News | Jobs | Production | Design | Innovation Posted on December 10, 2014 by Simon Dunn

Grant Montague of PRS looks into the Chinese packaging market and explores the differences Source: Grant Montague |Insights on the Chinese packaging market - Packaging News | Jobs | Production | Design | Innovation

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Principles of design: Hierarchy Posted on November 21, 2014 by Simon Dunn

The (mis) conception about graphic design is that it’s all about creativity. As with most things in life it’s a little more complex than that. Creativity is just one part of the job; it’s not all hipster beards and cool tattoos. It goes a bit deeper. I love design, it’s fascinating and in some ways frustrating, but you never consider yourself to be a good designer because you are always learning, and only ever as good as the last thing

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Grant Montague: Why country of origin needs to be considered – Packaging News | Jobs | Production | Design | Innovation Posted on November 6, 2014 by Simon Dunn

Grant Montague of PRS takes a look at how country of origin can have a significant influence on consumer behaviour. Source: Grant Montague: Why country of origin needs to be considered - Packaging News | Jobs | Production | Design | Innovation

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Analysis: Next generation technology gets inside the consumer’s mind Posted on October 17, 2014 by Simon Dunn

The latest technologies on the high street give retailers more personal and dynamic knowledge of their customers than ever before. Source: Analysis: Next generation technology gets inside the consumer’s mind

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Hervé Turpault: FMCG brands need to smarten up their act against own label – Packaging News  Posted on September 3, 2014 by Simon Dunn

Hervé Turpault, of PRS, looks at the how the own label market is faring against its branded rivals Source: Hervé Turpault: FMCG brands need to smarten up their act against own label - Packaging News | Jobs | Production | Design | Innovation

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Five top tips for designing great marketing emails Posted on by Simon Dunn

Bang for buck email marketing is one of the most cost efficient methods of attracting attention, but only if your readers receive a professional looking and stylish email.  If you don’t want to end up in the spam folder, you need to understand some important rules. So here are 5 top tips to help the budding email marketer design their emails to be more effective: Never embed a single image of your design into an email. Most readers will just

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