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Thoughts on everything that matters right now in marketing, communications, and insights.

Author: Simon Dunn

Presenting FreshMinds Posted on November 22, 2013 by Simon Dunn

As you may have noticed, FreshMinds adopted a new visual identity designed by The Cabinet as of the 10th of October; to mark the merging of its social business with its research business. Mustard was set the time-limited task of creating a PowerPoint design, using this new branding. The project was challenging; faced only with a few PDF concepts showing how the presentations might look, and the clock ticking, I dived in. I find that the fundamental issue with PowerPoint

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Mustard launches new visual identity for Red Brick Posted on August 9, 2013 by Simon Dunn

Red Brick are a research company, who deliver powerful and inspiring insight, backed up with sound strategic advice and supported by business consulting, research, marketing, communications and brand-development services.   They felt their image didn’t communicate Red Brick’s philosophy and company vision so they came to Keen as Mustard for a makeover. So, like true fairy godparents we magic-ed them a pumpkin, a gown and some glass slippers and whisked them off to the ball.   Only joking. We convened

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