Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Author: Simon Dunn

How is China Different? Insights for Effective Chinese Packaging Posted on August 13, 2014 by Simon Dunn

China’s economy has grown seven times as fast as America’s over the last ten years, and the urban middle class alone is bigger than the entire US population today. Perception Research Services (PRS) Source: How is China Different? Insights for Effective Chinese Packaging

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Aisle be seeing you – Research live Posted on July 29, 2014 by Simon Dunn

Brands looking to see a shopping journey through their customers’ eyes can now do just that, thanks to mobile eye-tracking technology. Bronwen Morgan tries it out.

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Shopper poll reveals popularity of country of origin labels – The Grocer Posted on July 26, 2014 by Simon Dunn

The majority of UK shoppers check the country of origin when purchasing food, drink, household products and even petfood… Source: Shopper poll reveals popularity of country of origin labels

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Hervé Turpault: how brands can make packaging work online – Packaging News | Jobs | Production | Design | Innovation Posted on July 16, 2014 by Simon Dunn

Hervé Turpault, from PRS, looks into why packaging has a big role to play in the online shopping experience Source: Hervé Turpault: how brands can make packaging work online - Packaging News | Jobs | Production | Design | Innovation

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PRS Expands to Shanghai and Chicago – MR Web Posted on July 11, 2014 by Simon Dunn

Shopper research specialist PRS (Perception Research Services) has opened offices in Shanghai and Chicago. Founded in 1972, PRS specializes in research to help marketers understand shoppers and develop more effective packaging, category management and in-store marketing solutions. The firm operates from offices in Metro New York, London, Geneva, Rome, Singapore and Mexico City. The new Shanghai office is part of a joint venture with Anovax, PRS’s research partner in China, and is led by co-directors Vincenzo Ciummo of PRS and

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PRS expands to Shanghai and Chicago – Research-Live Posted on by Simon Dunn

Perception Research Services takes global tally of offices to eight. CHINA/ US — Perception Research Services (PRS) has announced the opening of two new offices in Shanghai and Chicago. The company, which specialises in retail marketing studies, already has offices in New York, London, Geneva, Rome, Singapore and Mexico City. The Shanghai office, a joint venture with Anovax, is led by co-directors Vincenzo Ciummo of PRS and Jacky Wong of Anovax. The Chicago office is led by Mary Cooper and

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New study by Perception Research Services shows why shoppers are choosing own label products Posted on July 3, 2014 by Simon Dunn

Own label is on the rise. Between 2011 and 2013, own label sales have risen 1.32% at a total grocery level in the UK (Kantar), and they show no sign of stopping. With this in mind, Perception Research Services (PRS) carried out a study of 1,000 UK shoppers to gain insight into people’s buying habits, […] Source: New study by Perception Research Services shows why shoppers are choosing own label products

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Quality of own-label brands on a par with branded goods – Research Live Posted on June 24, 2014 by Simon Dunn

Research shows shoppers regard own-label products to be as good as, and sometimes better than, branded equivalents as austerity impacts people’s shopping choices.

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Elliot Thomas joins Keen as Mustard Marketing Posted on by Simon Dunn

Mustard's design team have been very busy lately. So we thought it was the right time to get someone else on board to help us out a - and along came Elliot. Junior Graphic Designer, Elliot’s first job was not your average paper round; at the age of 15 he began work setting and designing ads for a local magazine and he has been working in and around the industry ever since. In 2013, he graduated from Nottingham Trent with

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Brands should harness research to fight own label challenge Posted on June 18, 2014 by Simon Dunn

There was more good news for shoppers today. Inflation has fallen to its lowest level in almost five years, with the consumer prices index down to 1.5 per cent in May. The result, which puts inflation at its lowest level since October 2009, was driven by the first annual decline in food and non-alcoholic drinks prices in more than eight years – a consequence of the escalating price war between Britain’s major supermarkets. Source: Brands should harness research to fight

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