Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Author: Simon Dunn

Reasons to be cheerful for Behavioural Insights Posted on December 9, 2019 by Simon Dunn

So, not sure how many readers will get the Ian Drury reference here, but Behavioural Economics makes me happy! The wonderful simplicity of those insights grounded in a true understanding of what makes us all tick and nudging us unconsciously to change our ways; the stories about how we behave in wonderfully, and at times hilariously, irrational and emotional ways. That reading a book about behavioural economics or about behavioural economists is actually entertaining, and dare I say, enjoyable. All

Read More

Why awards? Posted on December 5, 2019 by Simon Dunn

It’s freezing out. But inside it’s hot, hot, hot! 870 research and insight people partying like it’s, well, 2019. On Monday 2 December I was lucky enough to join the Quirk’s table at the MRS Awards in Old Billingsgate right on the Thames in the City of London. And a very good time was had by all. But these events are not only about celebration. While the winners cheered and the champagne corks popped I was thinking about all the

Read More

Maximising the value of your PR agency from the outset: defining success and planning to achieve it Posted on January 14, 2019 by Simon Dunn

One of the most common mistakes a business makes when employing a PR agency is, ironically, not communicating properly. This can be frustrating for both parties, especially when one side is “employed” to communicate the business’ messages to the wider world. The agency is an extension of your business, relaying key information to journalists, shareholders, investors and potential employees. If your PR agency is not equipped with all the information that they need, they will fail in delivering the messaging

Read More

A first–time view on Big Data and Qual Posted on November 29, 2018 by Simon Dunn

A surprisingly mild mid-November morning in Dublin welcomed the start of ESOMAR Fusion as delegates from over 40 countries descended upon the Irish capital to understand how as an industry, we can marry up the learnings from qualitative and big data to create a better tomorrow. For someone that is new to the world of market research and the intricacies of big data and qualitative research, the event was perfect to really get under the skin of the topics, network

Read More

Lucy Davison elected to ESOMAR Council Posted on November 26, 2018 by Simon Dunn

We are excited to announce that our founder and Colonel Mustard, Lucy Davison, has been elected to the ESOMAR Council for the period 2019-2021. Lucy’s pitch for Council was to improve the image of research and insights. This means reaching out beyond MRX and engaging with the media, events and sectors to share the positive stories about what we do.  With her background in marketing and PR, Lucy is very well placed to help ESOMAR do this. “I am really

Read More

Old Auntie still reigns supreme in clients’ eyes Posted on November 21, 2018 by Simon Dunn

Data is an intrinsic part of all of our lives, everyone has shared data, many have access to that data but who really owns it, and who is lobbying on behalf of the consumer to ensure that data is managed and stored correctly? This is a message that we are always looking to drive with ESOMAR. As the global guardians of ethical data collection it’s vital that inside the industry and out, they continue to push to the data protection

Read More

Four reasons to vote for Lucy Davison for ESOMAR Council! Posted on October 3, 2018 by Simon Dunn

Competition is hotting up in the election for ESOMAR Council with over 30 runners in the race. As you may be aware, our very own Lucy Davison is in the running. Lucy is running because she wants to help change the image of the research and insights industry. Here are four one minute videos to explain why you should vote for Lucy: The Elections open on Monday 8 October 2018 and close on 29 October 2018 (12:00 CEST). ESOMAR Members

Read More

Change our image for good Posted on October 1, 2018 by Simon Dunn

Lucy Davison is running for ESOMAR Council Having been the UK ESOMAR Rep for the last three years, Lucy has decided she has more to offer the industry and has put herself forward as a candidate in the elections for ESOMAR Council. As a Rep, Lucy has worked with her co-Rep Crispin Beale, to improve ESOMAR Rep communications, and has organised many successful university trips and local events for members. This has shared thought leadership with a much broader audience

Read More

Refreshing a green giant Posted on December 21, 2017 by Simon Dunn

At the end of last year, Lukas Pospichal and Lenny Murphy came to us with an irresistible proposition… “…Will you redesign the GreenBook blog for us?”.  Having already redesigned the GRIT report and the GRIT logo, we knew what a great opportunity this would be to flex our creative muscles and, of course, work with the team at GreenBook again. After an initial briefing meeting from Lukas and Lenny, our first step was to lay the groundwork for a solid

Read More

Judging a book by its cover – Insights Marketing Day NYC Posted on November 14, 2016 by Simon Dunn

The contract on my mobile phone has recently come up for renewal and as a result the phone calls from O2 have started, offering me an ‘exclusive deal’ on a new phone. I’m pretty happy with O2, their coverage and service is good, particularly in our home village which is now 4G enabled, pleasing me immensely – small things. But this influx of calls has annoyed me, not only has it continued despite my asking them to stop, it has

Read More