Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Author: Simon Dunn

Four reasons to vote for Lucy Davison for ESOMAR Council! Posted on October 3, 2018 by Simon Dunn

Competition is hotting up in the election for ESOMAR Council with over 30 runners in the race. As you may be aware, our very own Lucy Davison is in the running. Lucy is running because she wants to help change the image of the research and insights industry. Here are four one minute videos to explain why you should vote for Lucy: The Elections open on Monday 8 October 2018 and close on 29 October 2018 (12:00 CEST). ESOMAR Members

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Change our image for good Posted on October 1, 2018 by Simon Dunn

Lucy Davison is running for ESOMAR Council Having been the UK ESOMAR Rep for the last three years, Lucy has decided she has more to offer the industry and has put herself forward as a candidate in the elections for ESOMAR Council. As a Rep, Lucy has worked with her co-Rep Crispin Beale, to improve ESOMAR Rep communications, and has organised many successful university trips and local events for members. This has shared thought leadership with a much broader audience

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Refreshing a green giant Posted on December 21, 2017 by Simon Dunn

At the end of last year, Lukas Pospichal and Lenny Murphy came to us with an irresistible proposition… “…Will you redesign the GreenBook blog for us?”.  Having already redesigned the GRIT report and the GRIT logo, we knew what a great opportunity this would be to flex our creative muscles and, of course, work with the team at GreenBook again. After an initial briefing meeting from Lukas and Lenny, our first step was to lay the groundwork for a solid

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Judging a book by its cover – Insights Marketing Day NYC Posted on November 14, 2016 by Simon Dunn

The contract on my mobile phone has recently come up for renewal and as a result the phone calls from O2 have started, offering me an ‘exclusive deal’ on a new phone. I’m pretty happy with O2, their coverage and service is good, particularly in our home village which is now 4G enabled, pleasing me immensely – small things. But this influx of calls has annoyed me, not only has it continued despite my asking them to stop, it has

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We’re all designers Posted on July 26, 2016 by Simon Dunn

These days, in MRX we’re all designers. We may not consider it but every day we use a design software that is comparable to Adobe InDesign, yet we don’t look at it with the same mindset. Yes, I am talking about PowerPoint. PowerPoint gets a bad press, but it’s not the software’s fault that when we start work we are given a computer with the Microsoft Office suite and no instructions. Rarely does anyone tell us how to use it

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A new tool from Network Research Posted on March 1, 2016 by Simon Dunn

Branding and launching the latest technology This week, our client Network Research launched Fabric, an advanced, bespoke knowledge management tool that works in real-time to help companies engage with customers, interpret behaviours and plan actions customised to their business needs. We are thrilled that Network Research asked us to work with them on the launch. Keen as Mustard has helped them create a prominent name, a strong visual identity and launch materials to match their unique technology. Here is what

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Analyse this: get in deep with Google Analytics to take your B2B website to the next level Posted on December 10, 2015 by Simon Dunn

With the end of the fiscal year quickly wrapping up, it’s the perfect time to tackle Google Analytics in order to report your B2B website’s performance. We know you probably already have Google Analytics set up, as the majority of do. Unfortunately we also know that most of you rarely log in.  In fact, this is one of the first questions we ask new clients, and sadly the reply is often “yes we have it, but we never actually look

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Principles of design: Alignment Posted on July 8, 2015 by Simon Dunn

This is the second of a series of posts on design principles. The previous post covers Hierarchy and can be found here. The foundation of good design is built on a set of common, though not uniform, rules or principles that help anchor designers and give them a reference and framework for their creativity. As market researchers many of you will be familiar with analysing the way people look at visual stimuli and deconstructing how they ‘read’ an image, so

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Mustard scoops Best Business Thinking prize Posted on July 3, 2015 by Simon Dunn

Colonel Mustard Lucy Davison, and Paul Buckley from GSK, presented their paper ‘I’m with the brand’ at yesterday’s BIG Conference in London. They were thrilled to receive the award for ‘Best Business Thinking’. Lucy and Paul’s presentation was very popular with the audience and the judges alike. The presentation focused on market researchers as B2B brands, and proposes that by behaving like true brands with a philosophy about what they do, research companies can escape the commodity trap, stand out

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Mustard at ESOMAR Congress 2015 Posted on July 1, 2015 by Simon Dunn

We love ESOMAR Congress! This year it’s being held in Dublin from the 27th September, and in our humble opinion it’s the highlight of conference calendar. Attending this year will be Colonel Mustard, Lucy Davison, who will be leading her Communicating Insights Workshop. Lucy’s led the workshop in 3 continents and is one of the consistently highest scored workshops on the ESOMAR calendar. You can find out a little more about the workshop in the short video below. Sign up

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