Blog

The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Author: Simon Dunn

We’re all designers Posted on July 26, 2016 by Simon Dunn

These days, in MRX we’re all designers. We may not consider it but every day we use a design software that is comparable to Adobe InDesign, yet we don’t look at it with the same mindset. Yes, I am talking about PowerPoint. PowerPoint gets a bad press, but it’s not the software’s fault that when we start work we are given a computer with the Microsoft Office suite and no instructions. Rarely does anyone tell us how to use it

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A new tool from Network Research Posted on March 1, 2016 by Simon Dunn

Branding and launching the latest technology This week, our client Network Research launched Fabric, an advanced, bespoke knowledge management tool that works in real-time to help companies engage with customers, interpret behaviours and plan actions customised to their business needs. We are thrilled that Network Research asked us to work with them on the launch. Keen as Mustard has helped them create a prominent name, a strong visual identity and launch materials to match their unique technology. Here is what

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Analyse this: get in deep with Google Analytics to take your B2B website to the next level Posted on December 10, 2015 by Simon Dunn

With the end of the fiscal year quickly wrapping up, it’s the perfect time to tackle Google Analytics in order to report your B2B website’s performance. We know you probably already have Google Analytics set up, as the majority of do. Unfortunately we also know that most of you rarely log in.  In fact, this is one of the first questions we ask new clients, and sadly the reply is often “yes we have it, but we never actually look

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Principles of design: Alignment Posted on July 8, 2015 by Simon Dunn

This is the second of a series of posts on design principles. The previous post covers Hierarchy and can be found here. The foundation of good design is built on a set of common, though not uniform, rules or principles that help anchor designers and give them a reference and framework for their creativity. As market researchers many of you will be familiar with analysing the way people look at visual stimuli and deconstructing how they ‘read’ an image, so

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Mustard scoops Best Business Thinking prize Posted on July 3, 2015 by Simon Dunn

Colonel Mustard Lucy Davison, and Paul Buckley from GSK, presented their paper ‘I’m with the brand’ at yesterday’s BIG Conference in London. They were thrilled to receive the award for ‘Best Business Thinking’. Lucy and Paul’s presentation was very popular with the audience and the judges alike. The presentation focused on market researchers as B2B brands, and proposes that by behaving like true brands with a philosophy about what they do, research companies can escape the commodity trap, stand out

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Mustard at ESOMAR Congress 2015 Posted on July 1, 2015 by Simon Dunn

We love ESOMAR Congress! This year it’s being held in Dublin from the 27th September, and in our humble opinion it’s the highlight of conference calendar. Attending this year will be Colonel Mustard, Lucy Davison, who will be leading her Communicating Insights Workshop. Lucy’s led the workshop in 3 continents and is one of the consistently highest scored workshops on the ESOMAR calendar. You can find out a little more about the workshop in the short video below. Sign up

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Seeking an intern… Posted on May 26, 2015 by Simon Dunn

Just graduating? Keen as Mustard Marketing is in the market for an enthusiastic and fun full time Public Relations Intern to support the team with all manner of communications projects, including interpreting data and helping write the sonnets that will rock national media, research and marketing publications. We need someone who can start immediately and who can work from our offices in Clapham, South London. The internship is for the next three months.  This is a fantastic opportunity for a

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Manifesto sweet talk Posted on May 5, 2015 by Simon Dunn

We don’t know about you, but over here at Keen as Mustard we’re all still unsure who we’re going to vote for in next week’s UK general election. So we asked our brilliant designer Elliot, to come up with an easy way to understand the sentiments of the main political parties. And he has cleverly created this infographic showing the 20 most frequently used words from each party’s manifesto. To download our infographic click here.

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Marketing Automation Posted on April 14, 2015 by Simon Dunn

When you hear the words marketing automation, it’s likely to bring to mind the efficient whirring of marketing cogs and wheels, working in perfect harmony to make your business grow whilst you relax and go for a gin and tonic. At least it does me, but look at it a little deeply and things get more fuzzy and ill-defined. Marketing automation is currently a bit of a buzz word, but descriptions on the internet and by marketing automation software companies

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Rethinking your website? Be authentic. Posted on January 8, 2015 by Simon Dunn

This was originally posted on Quirk's. You can read it here.  As a marketing agency working in a niche business area like marketing research, we make it a point to keep an eye on what is going on in research, the mergers and acquisitions as well as the general buzz of business life with people changing jobs and new announcements. We are also very interested when a company rebrands or builds a new Web site. The conversation either falls into

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