The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Author: Simon Dunn

Grant Montague: Closing the gap – Packaging News | Jobs | Production | Design | Innovation Posted on June 10, 2014 by Simon Dunn

PRS' Grant Montague looks at using eye tracking to explore the disconnect between shopper rationalisation and subconscious behaviour Source: Grant Montague: Closing the gap - Packaging News | Jobs | Production | Design | Innovation

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Eye-tracking insights for enhancing shopper marketing – Market Leader Posted on March 18, 2014 by Simon Dunn

Manufacturers and retailers have a shared interest in enhancing shopper marketing. However, very few point-of-sale marketing efforts are rooted in shoppers’ in-store perspective. Using mobile eye-tracking we can document exactly what shoppers see (and miss) throughout their path-topurchase, including ‘macro-level’ behaviour (such as store/aisle navigation) and ‘micro-level’ actions (readership of packaging and POP materials). Here are some patterns that have emerged across countries, categories and retail channels, or what works and what does not.

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Perception Research Services revenue tops $55m in 2013 – Research Live Posted on March 11, 2014 by Simon Dunn

Consumer research specialist says growth has come from global packaging research partnerships.

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Hervé Turpault: Getting the most from eye-tracking – best practices and new applications – Packaging News  Posted on February 5, 2014 by Simon Dunn

Hervé Turpault of research firm Perception Research Services International shares his top tips on how to make the best use of eye-tracking to optimise packaging design Source: Hervé Turpault: Getting the most from eye-tracking - best practices and new applications - Packaging News | Jobs | Production | Design | Innovation

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Six things researchers need to know to get started with infographics Posted on January 28, 2014 by Simon Dunn

Infographics have become the poster boy for delivering research findings with more visual flair. These graphic representations of data seduce and inspire – but communicating market research data in this way is not straightforward.  Here are Mustard’s tips for researchers creating infographics: DIY OR DESIGNER? This depends upon many factors such as your technological or design abilities, time, budget and the type of information you are trying to visualise.  If you do DIY, you need to choose the software from the

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Presenting FreshMinds Posted on November 22, 2013 by Simon Dunn

As you may have noticed, FreshMinds adopted a new visual identity designed by The Cabinet as of the 10th of October; to mark the merging of its social business with its research business. Mustard was set the time-limited task of creating a PowerPoint design, using this new branding. The project was challenging; faced only with a few PDF concepts showing how the presentations might look, and the clock ticking, I dived in. I find that the fundamental issue with PowerPoint

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On the hunt for creativity at the MRS’s Creativity Lab Posted on October 2, 2013 by Simon Dunn

Mustard's Director, Simon Dunn, shares his opinion on the MRS's Creativity Lab on 'The power of design to inspire, illuminate and persuade' which took place on 19th September 2013. At midday I descended into The Crypt on the Green in Clerkenwell, feeling like a 21st century Indiana Jones on the hunt for creativity. After some trepidation and reassurance that lunch was on the cards, things got started with a rip roaring introduction and the entreaty that the wall flowers among us

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Mustard launches new visual identity for Red Brick Posted on August 9, 2013 by Simon Dunn

Red Brick are a research company, who deliver powerful and inspiring insight, backed up with sound strategic advice and supported by business consulting, research, marketing, communications and brand-development services.   They felt their image didn’t communicate Red Brick’s philosophy and company vision so they came to Keen as Mustard for a makeover. So, like true fairy godparents we magic-ed them a pumpkin, a gown and some glass slippers and whisked them off to the ball.   Only joking. We convened

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Mustard launches new site for RSM Research Posted on April 11, 2013 by Simon Dunn

Mustard has just launched a new website for our client RSM ( RSM asked us to create a new site to replace their existing one that they felt was starting to show it's age. We created a site that showed them at their best and showcased their comprehensive range of research services, including premium insight to end clients and first class data collection to agencies and consultants. The site is completely custom designed and based on the Wordpress content management

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