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The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Category: Data

A first–time view on Big Data and Qual Posted on November 29, 2018 by admin

A surprisingly mild mid-November morning in Dublin welcomed the start of ESOMAR Fusion as delegates from over 40 countries descended upon the Irish capital to understand how as an industry, we can marry up the learnings from qualitative and big data to create a better tomorrow. For someone that is new to the world of market research and the intricacies of big data and qualitative research, the event was perfect to really get under the skin of the topics, network

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Old Auntie still reigns supreme in clients’ eyes Posted on November 21, 2018 by admin

Data is an intrinsic part of all of our lives, everyone has shared data, many have access to that data but who really owns it, and who is lobbying on behalf of the consumer to ensure that data is managed and stored correctly? This is a message that we are always looking to drive with ESOMAR. As the global guardians of ethical data collection it’s vital that inside the industry and out, they continue to push to the data protection

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