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The latest news and events - mixed with our views on everything that matters right now in marketing, data, research and technology.

Category: PR

Mobile is the name of the game Posted on July 25, 2012 by Jennifer Redfern

Retailers are seeing an increase in people shopping via their smartphones, three-year-olds are using iPads and Google says it has a mobile-first strategy - not even a digital-first one.   Many propositions and services are driving people to spend more time on their mobiles and this even includes gaming. Research shown to Marketing Week shows that mobile is the fastest-growing platform for gaming, growing ahead of consoles or online games. These aren’t just the free games that come loaded onto

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Revealed: Which brands Generation D thinks are super cool Posted on July 18, 2012 by Jennifer Redfern

Apple, Playstation, Xbox and YouTube are rated as some of the coolest brands by Britain’s Tweenagers. In a new survey carried out among eight to 14-year-old Source: Revealed: Which brands Generation D thinks are super cool

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Cool for kids Posted on July 4, 2012 by Jennifer Redfern

What makes a brand down with the kids? Not only must it be design-led but also offer a fun and social experience, according to a survey seen exclusively by Marketing Week. Source: Cool for kids

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UK’s Incite Hires Three Posted on May 1, 2012 by Jennifer Redfern

In London, market research consultancy Incite has appointed ex-2CV senior Strategic Director Tom Marriage as a Principal, and Emily Taylor and Jenny Hall as Associates.  

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What will Google’s survey tool mean for MR? Posted on April 2, 2012 by Jennifer Redfern

What does the research industry think of the new Google Consumer Surveys tool? Four ‘rivals’ and a client give their take. Source: What will Google's survey tool mean for MR?

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