Branding and launching the latest technology

Getting standout for a new integrated data management tool in a world of integrated data management tools…

When Network Research wanted to launch their new bespoke management tool, we needed to come up with a name and identity that was visually linked to the parent company yet stood out in a crowded market place. Through a workshopping process with our client we named the tool ‘Fabric’, a reference to its purpose of weaving together various data sources and tailoring information to meet individual users’ needs. Subsequently we designed the brand, physical promotional material, an online banner ad and an animated video describing the benefits of the system. We went on to use our industry contacts to gain media attention from the press.

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