Branding and launching the latest technology

Getting standout for a new integrated data management tool in a world of integrated data management tools…

When Network Research wanted to launch their new bespoke management tool, we needed to come up with a name and identity that was visually linked to the parent company yet stood out in a crowded market place. Through a workshopping process with our client we named the tool ‘Fabric’, a reference to its purpose of weaving together various data sources and tailoring information to meet individual users’ needs. Subsequently we designed the brand, physical promotional material, an online banner ad and an animated video describing the benefits of the system. We went on to use our industry contacts to gain media attention from the press.

"Bringing Aspen Finn to life with KAM was a delight. Their organised, creative and supportive approach was exactly what we needed at each stage of development. We were able to introduce Aspen Finn to the world on time and as planned which is both excellent and terrible as I will dearly miss regular contact with Lucy and Simon."

Julia Eisenberg, Aspen Finn

"The best workshop session I have ever attended."

Isaac Rogers, 20|20 Research

"We wanted to create an impact ? I believe we did 😊 !"

Catherine Ropers, Nestle Purina

"Keen as Mustard not only refreshed our brand and site, they gave new vigour and relevance to both. When we launched the new look on LinkedIn, 10,000 people read the posts and hundreds commented. The sentiments expressed were all highly positive, with many commenting on how clean, modern and alive the site was. "

Simon Chadwick, Cambiar

"The biggest draw to Keen as Mustard was your expertise in the industry. Knowing we could start the project without explaining some of the basics about our customers, our services, etc meant we could hit the ground running."

Heather Ball, 20|20 Research

"Keen As Mustard have capably supported the development of a global marketing function within Kadence. The structural and process improvements have helped to provide confidence in best practice whilst subsequent campaigns and outputs are helping not only to raise our profile globally, but also to deliver on that mythical ROI – new business wins and client relationships."

Greg Clayton, Kadence

"One of the great challenges of succeeding in the market research industry is finding a marketing agency that truly understands market research, can speak the language and can translate your company's unique propositions into beautifully-designed and effective communications. Keen as Mustard ticks all of the boxes. I recommend them whole heartedly."

Steve August, FocusVision

"...The Keen as Mustard team quite simply rocked this engagement, and I can’t wait to find another opportunity to work with them"

Lenny Murphy, GreenBook

"Working with an agency that has such a profound understanding of the research market has been incredibly beneficial to our business. Mustard understood our needs from the get-go and we have been delighted with the results."

Deborah Wright, Curion