Thoughts on everything that matters right now in marketing, communications, and insights.

Story Category: Design

Revolutionising data-led presentations Posted on May 9, 2024 by Simon Dunn

We conducted a thorough audit of all outputs used to understand how to improve deliverables and how to inject impact into the process. We identified over 31 frequently used chart types and created best-practice, easy-to-use, standardised versions and templates. We then coached each data analyst on design principles and the use of the new templates.

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InsightsNow’s journey to create a distinctive brand positioning Posted on by Simon Dunn

Harnessing the collective wisdom of client interviews and interactive workshops with InsightsNow’s senior leaders, we embarked on a journey to uncover the essence of their brand. Delving deep into competitive analysis and scrutinising existing content, we used our proven frameworks to identify the core message that would resonate most with clients and prospects and crafted a full positioning statement, messaging strategy and elevator pitch.

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Helping Sanofi humanise insights to inspire customer-centricity Posted on by Simon Dunn

Working closely with the global CX Insights team we created a new brand, Humankind, to make insights more memorable and accessible across the business. We brought the brand to life with an ongoing campaign and communication stream, sharing relevant insights in multiple formats; new logo, a series of videos, infographics, articles, whitepapers, and a newsletter.

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Our innovative approach to global segmentation activation helped increase sales by 15% Posted on May 31, 2022 by Simon Dunn

Digging deep into the local nuances of each segment we created an internal communications programme to engage sales and marketing. We crafted compelling stories and an avatar for each segment and used a ‘Top Trumps’ scoring system to highlight key characteristics. Engagement toolkit: Videos, infographics, treasure hunt game, posters, presentations, stickers, Teams backgrounds… Driving sales and impact - Sales increased by 15% in 12 month - Enhanced consumer engagement from the sales team - More targeted communications and promotion from

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