Thoughts on everything that matters right now in marketing, communications, and insights.

Story Category: Design

Getting local engagement from a global segmentation Posted on May 31, 2022 by Simon Dunn

A leading consumer packaged goods company based in the US needed help communicating their new global consumer segmentation in an important Asian market. We stepped in to help them get maximum engagement with their local sales and marketing teams. By producing highly professional and impactful internal communications the local insight team has proved its value as a strategic support to the sales and marketing team and improved its perception overall. As the strategy was to use this same global segmentation

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Aspen Finn takes flight Posted on March 18, 2021 by Simon Dunn

When 20|20 Research wanted to create a stand-alone brand for their full-service consultancy division they asked us for help. The challenge was where and how to position them. First, we looked at the competition and then we dug deep into their offer to understand what made them different. We shared our thinking with them in a creative brainstorming session which the CEO described as “the best workshop session I have ever attended’”. We took the learnings from our workshop and,

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Raising a beast Posted on July 15, 2020 by Simon Dunn

After agreeing a creative brief to keep us on track, we worked on concepts, drawing lots of sketches of beasts, some of which you can see here. Once we agreed on the right concept, we converted from paper into the computer, made design tweaks and developed the variations of the logo for use at small sizes, for example as favicons. Tom unveiled the logo when he spoke at our Insights Marketing Day event in London and subsequently launched it officially

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Editorial structure and clarity for the Greenbook blog Posted on January 25, 2019 by Simon Dunn

Organising rich editorial content so that it is super clear and easy to navigate has become a major problem for online news outlets. We rationalised GreenBook’s editorial material and worked with them to prioritize the hierarchy of content on the site, simplifying it and ensuring the user journey was excellent.

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Powerful content marketing generates valuable leads for KnowledgeHound Posted on by Simon Dunn

When KnowledgeHound approached us to help support their new product launch, we proposed a white paper around the theme of ‘the challenge in communicating insight to a wider audience’ with commentary from our friends at Twitter, Coca-Cola and Kadence International. We set up and completed the interviews, then used the insights to create a professionally-designed, downloadable white paper on how to ensure your data has impact, using KnowledgeHound’s distinctive style and branding.

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Branding and launching the latest technology Posted on January 24, 2019 by Simon Dunn

When Network Research wanted to launch their new bespoke management tool, we needed to come up with a name and identity that was visually linked to the parent company yet stood out in a crowded market place. Through a workshopping process with our client we named the tool ‘Fabric’, a reference to its purpose of weaving together various data sources and tailoring information to meet individual users’ needs.

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